Working independently, create a SWOT Analysis (strengths, weaknesses, opportunities, threats) for your selected company. (Alphabet) In addition to including a matrix, discuss the impact o
Working independently, create a SWOT Analysis (strengths, weaknesses, opportunities, threats) for your selected company. (Alphabet)
In addition to including a matrix, discuss the impact of each SWOT component. Discuss the top 10 competitors for your selected company and the features from your product that are unique.
The company for this assignment has been summarized and attached below. This is the company this assignment needs to focus on.
Your paper should be 1-2 pages (excluding the cover sheet and References pages) written in the correct APA writing style. Please proof carefully for grammar, punctuation, and sentence structure.
Business Summary
Everyone across the globe has heard of Google, but how many have heard of the
company called Alphabet? Alphabet has been the parent company to Google since 2015
when founders Lawrence Page and Sergey Brin created Alphabet to reorganize Google
Inc.’s many interests in being a multi-industry company (CH, 2022). Alphabet operates in
two segments, one being the Google segment and the other being the other than the
internet services (CH, 2022). Alphabet has become one of the world’s most valuable
brands by being an umbrella company operating in two segments that’s purpose is the
betterment of its subsidiaries and its people.
Alphabet is an American based company that has subsidiaries and products
globally. Alphabet is an internet services and retailing industry company that is based out
of Mountain View, California and has over one hundred and seventy-four thousand
employees and has a market value of one thousand and three hundred and nine billion
dollars (Fortune, 2022). Alphabet is ranked eighth in the Fortune 500 rankings. It also has
over one hundred and sixty subsidiaries operating under its umbrella and because of all of
those businesses Alphabet has become one of the largest companies across the world
when it comes to marketing capitalization (Rangaiah, 2021).
As Alphabet (2022) says its mission statement is Empowering great
entrepreneurs and companies to flourish. Investing at the scale of the opportunities and
resources we see. Improving the transparency and oversight of what we're doing. With
that mission statement in mind Alphabet’s amazing marketing team lead by Brianna
Garcia and accompanied by Lacy Myers, Randall Wise, and George Dominguez will be
working out of their main headquaters in California and virtually to design and market a
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new product that will make technology even easier and smoother to share over more
platforms as they make Apple collide with Android and all Alphabets other subsadaries
like Google, Cloud, and Chrome.
Welcome to the future! A future where technology changes by the day and
keeping up with all the different devices, software, providers can be overwhelming for
the average person. What better company to trust in than that of Alphabet which is the
umbrella company to the king Google, along with Android, Youtube, Nest, and many
more. The future lies with Alphabet. There is suprize in what lies in the product they will
put out next!
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