Who Is Picking up the Puffed Rice? For this assignment, visit your local grocery store to observe and record behaviors in the various aisles. Your visit should be long enough to obser
Who Is Picking up the Puffed Rice?
For this assignment, visit your local grocery store to observe and record behaviors in the various aisles. Your visit should be long enough to observe several behaviors and situations. Read the assignment thoroughly before your observational visit in order to watch for specific behaviors.Write a 4 page paper in which you:
- Identify the store and the day and time you made your observation.
- Analyze the behaviors you observed to determine how consumers progressed through the consumer behavior process while in different aisles.
- Assess how consumers determine the value of their various purchases. This can be addressed with at least two specific consumer examples or by combining all the consumers you observed.
- Pick two specific consumers that seemed to be very different from each other. Contrast how these two consumers progressed through the consumer perception process.
- Analyze how different manufacturers motivated consumers to pick their specific brands. Articulate thoroughly the behaviors displayed and the tactics used by the store or manufacturer to motivate the purchase.
- Record all your observations in a table placed in an Appendix.
Your assignment must follow these formatting requirements:
- This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.
The specific course learning outcome associated with this assignment is:
- Analyze consumer behavior in a retail environment, including how consumers determine the value and how manufacturers motivate consumers.
Who Is Picking Up The Puffed Rice
Student Name
Consumer Behavior MKT305
Dr. Lisa Amans
Month Date Year
Who is Picking Up The Puffed Rice
Start the first paragraph here. In this first paragraph provide the name of the grocery store that you visited, the location of the store, the day you conducted your store visit and the time you conducted your store visit. Also tell us how long you were in the store.
Provide enough detail so it is clear what type of grocery store you visited. Describe the location with the address, city and state, in addition to the surrounding neighborhood of this store.
Consumer Observations in The Grocery Store Aisles
Start the second paragraph here. In this second paragraph describe the aisles where you observed your customer. What products were in these aisles? How quickly did the consumer move up and down each aisle? Was the customer on the phone? Make sure you observe the customer in at least two aisles. Where did they stop? What did they do when they stopped? Did they touch different products on the shelf? Which ones? How long did they stop to pick up different items? Did they read the ingredients or any other information on the package?
How Customers Determine Value
Start the third paragraph here. Make sure you observe two different customers. What did the customers look at while they were shopping? Was the customer on the phone? Did they look at the price? How quickly did they look at the price? Did they look at the size of the product? Did they do any calculations on the price per unit? Did the customers look for any sales?
Compare and Contrast Two Different Customers
Start the fourth paragraph here. Tell us about the two customers that you observed and how they are different. Provide as much detail as you can observe about these two different customers. Did they move through the store in the same way or did they progress through the store differently? Was the customer on the phone? If so, which one? Did they pick up the same or different products? Did they look at the value of each product the same way?
How do Manufacturers Motivate Customers
Start the fifth paragraph here. Was there any signage near the products that customer looked at? What type of signage was it? Were there displays at the end of the aisles that caught the customer’s attention? Did the customers look for coupons while they were shopping? Be as detailed and specific as you can.
Sources
1. Enter the first source entry here.
2. Enter the second source entry here.
3. Enter the third source entry here.
4. Enter the fourth source entry here.
Appendix
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Customer 1 |
Customer 2 |
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Customer Demographics (age gender race/ethnicity) |
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Presence of Shopping Companion (Yes/No, How many) |
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Product Aisles Observed
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Customer Shopping Behavior
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Customer Movement Through Aisles
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Merchandise Picked up by Customer
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