Persuasive Messages, Peter Cardon summarizes the six main types of influence, as defined by Robert Cialdini, the world-renowned marketing psychologist.

Methods of Influence

In Chapter 10, Persuasive Messages, Peter Cardon summarizes the six main types of influence, as defined by Robert Cialdini, the world-renowned marketing psychologist.

Reciprocation: Returning favors

Consistency: Staying true to commitments

Social proof: Popularity (everybody’s doing it)

Liking: Liking or admiring the person

Authority: Recognized expert or celebrity

Scarcity: Limited amount, deadline

First, complete the assigned reading to familiarize yourself further with these six types of influences. Next, think of a time when you were able to persuade someone to do something for you or someone persuaded you to do something for them. How did it work? Which of the six types of influences was most effective in that instance?

Finally, in your follow-up posts, provide helpful feedback to at least two of your fellow classmates in well-developed and thoughtful prose.

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