Illustrates a typical PESTLE analysis. How have “you” (and/or your colleagues) utilized PESTLE, or parts of this analyzing tool, to scan the environment in your industry?

For your initial post, answer each question with substantive and meaningful information and insights.  Your answer should draw upon the text and your professional experience.  Use this opportunity to enhance your knowledge of the concepts by comparing/contrasting your professional experience(s) with the textbook and discussions.

For your two follow-up posts to your colleagues, state (1) why their post captured your attention, (2) compare/contrast their initial discussion with your own post, and (3) include at least one question as a resource for further analysis.  You are not required to respond to each of your colleagues questions; however, this is encouraged as this allows for further discussion and  analysis.

Chapter 4:

1. Figure 4.4 (pg. 110) illustrates a typical PESTLE analysis.  How have “you” (and/or your colleagues) utilized PESTLE, or parts of this analyzing tool, to scan the environment in your industry? If you have not implemented this tool, how would you implement this in your company or business. 

Chapter 5:

1. Table 5.1 (pg. 148) outlines five groups. How have or would “you” utilize the innovators or early adopters to assist your change initiative with the “Laggards”.  Detail at least two strategies. 

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