For this task, you will reflect on the foundations of healthcare marketing as discussed in the opening chapters of the two course textbooks, and you will consider the importance of he

IHP 510 Module Two Short Paper Guidelines and Rubric Overview: For this task, you will reflect on the foundations of healthcare marketing as discussed in the opening chapters of the two course textbooks, and you will consider the importance of healthcare organizations aligning their vision, mission, and values to their marketing goals. This is practice for work you will do with your organization in the final project. Prompt: To begin, reflect on the foundations of healthcare marketing as discussed in the opening chapters of the two course textbooks and review the module resources. Next, for the following types of healthcare organizations (all five), access their websites to become familiar with their mission/vision/value statements:

• University hospital

• Hospital/healthcare system

• Not-for-profit community hospital

• Ambulatory surgery center

• Skilled nursing facility In a 1- to 2-page paper, address the following critical elements:

• Challenges: Discuss any challenges you encountered finding these organizations' mission/vision/values statements. Further, discuss any surprising or unexpected things you found.

• Commonality: What do the organization's’ statements have in common? How do they differ?

• Alignment: Why is it important for a healthcare organization to align its mission, vision, and values to its marketing efforts? Support your responses by referencing the module resources. Also, feel free to refer to your own research to support your work. Be sure to use this practice as you prepare for Final Project Milestone One.

Rubric Guidelines for Submission: The short paper should follow these formatting guidelines: 1 to 2 pages in length, double spaced, 12-point Times New Roman font, one-inch margins, and citations in APA style.

Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value

Challenges Meets “Proficient” criteria and demonstrates sophisticated understanding of a healthcare organization’s mission, vision, and values

Discusses challenges encountered locating the mission/vision/values statements of the healthcare organizations, including any surprising or unexpected findings

Discusses challenges encountered locating the mission/vision/values statements of the healthcare organizations, but does not sufficiently discuss any surprising or unexpected findings, or response has gaps in detail

Does not discuss challenges encountered locating the mission/vision/values statements of the healthcare organizations

30

Commonality

Meets “Proficient” criteria and demonstrates keen insight into the comparison of mission/vision/value statements

Discusses what the healthcare organization’s mission/vision/values statements have in common and how they differ

Discusses what the healthcare organization’s mission/vision/values statements have in common and how they differ, but response has gaps in detail, clarity, or logic

Does not discuss what the healthcare organization’s mission/vision/values statements have in common or how they differ

30

Alignment Meets “Proficient” criteria and demonstrates sophisticated awareness of the importance of aligning a healthcare organization’s mission, vision, and values to its marketing efforts

Describes why it is important for a healthcare organization to align its mission, vision, and values to its marketing efforts

Describes why it is important for a healthcare organization to align its mission, vision, and values to its marketing efforts, but description is cursory or lacking in detail or logic

Does not describe why it is important for a healthcare organization to align its mission, vision, and values to its marketing efforts

30

Articulation of Response

Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to- read format

Submission has no major errors related to citations, grammar, spelling, syntax, or organization

Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas

10

Total 100%