Cultural Environment Analysis
Order Instructions
Cultural Environment Analysis
1. Describe the cultural environment of BRAZIL, using Hall’s framework and Trompenaars’
framework.
2. Discuss challenges and opportunities for American investors posed by the cultural environment.
3. Based on the challenges and opportunities you have identified through your research, formulate two
recommendations, with your supporting arguments, to an American investor to successfully navigate
the country’s cultural environment.
Grading criteria
This is a written assignment worth 10 points. It needs to be 3 pages long, double-spaced, Times New
Roman 12, 1.25 margins. The 10 points are distributed as follows:
– 1.2 point for respecting technical specifications (writing in essay format rather than bullet points;
meeting the requirement of 3 pages, double-spaced, Times New Roman 12, 1.25 margins; the
length of 3 pages is a specific requirement
– 2 points for describing the cultural environment of the country using Hall’s framework (out of
which 1 point for correctly identifying if the country is high or low context; and 1 point for
explaining which characteristics make the country high or low context)
– 2.8 points for describing the cultural environment of the country using Trompenaars’ framework
(out of which 0.2 points for correctly identifying the value* the country takes on for each one of
the 7 dimensions; and 0.2 points for explaining the choice of value on each one of the 7
dimensions)
– 1 point for identifying challenges for American investors posed by the cultural environment
– 1 point for identifying opportunities for American investors posed by the cultural environment
– 2 points for formulating 2 recommendations (1 point for each recommendation) to an American
investor to successfully navigate the country’s cultural environment (the recommendations have
to be actionable items and they must take into account identified differences between American
culture and the culture of the country, using either Hall’s or Trompenaars’ framework for the
comparison between the two cultures; to get the full points, each recommendation has to be
supported with arguments).
* value = is the country universalist or particularistic?/is the country neutral or affective?/etc.
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