Business is changing at a break-neck pace today. Industries rise (and fall) in a matter of months these days.

DQ1 Business is changing at a break-neck pace today.  Industries rise (and fall) in a matter of months these days. 

What factors contribute to the rapid pace of change in business? Is the pace likely to accelerate or decrease over the next decade? Why?

DQ2 Most successful businesses today actively develop loyal customers who buy their brands again and again. After all, getting current customers to buy more is much easier than constantly seeking new customers.

Think of three brands that you buy on a regular basis. Why do you stick to these products? How could another company dislodge you?

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