As marketing expands well beyond its traditional boundaries, a growing number of states are actively promoting themselves.

DQ1 As marketing expands well beyond its traditional boundaries, a growing number of states are actively promoting themselves. Think of four or five examples that you’ve encountered.

Now use the Internet to research marketing efforts in your own state. Do they aim to attract businesses or tourists? Are their efforts local or more far-reaching? What benefits do they tout? Do you believe that your state delivers on its marketing promises? Why or why not? If your state doesn’t actively market itself, research another state in your region that does.

DQ2 Does the definition of quality change depending on the type of business? Does the definition of quality change across cultures? Define what quality means for each of the following categories:

·           A visit to the dentist

·           A computer

·           A motorcycle

·           A haircut

·           A pair of blue jeans

·           A cup of coffee

·           A stereo system

How can marketers in each category demonstrate product quality to potential customers before they make the purchase? Share your ideas with the class.

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