What are the primary settings for health promotion and which of these may be relevant to your current studies or career interests? D
Understanding Health Promotion Settings and the Importance of Cultural Competence in Communicating Public Health Information
What are the primary settings for health promotion and which of these may be relevant to your current studies or career interests? Describe the importance of cultural competence in public health communication.
MPH505 Public Health Communication and Behavioral Theories
Module 2 Discussion
Video Reflection—Deserted: South LA Food Environment
Please review the following videos:
Alexander, K. (2009, March 18). Deserted: South LA Food Environment [Video file]. Retrieved from https://youtu.be/Oy2HOzDNFeM (Links to an external site.)
Gallagher, E. (2017, December 2). South LA Food Desert [Video file]. Retrieved from https://youtu.be/NE6ZyvTRjgQ (Links to an external site.)
Naked Juice (2013, August 22). Living in a Desert [Video file]. Retrieved from https://youtu.be/4Jly-ofG_zE (Links to an external site.)
Respond to the following after viewing the media files.
What is a food desert?
Why is there a lack of fresh produce in food desert areas?
What public health initiatives do you think are necessary to make fruits and vegetables more accessible?
MPH505 Public Health Communication and Behavioral Theories
Module 3 Discussion
Benefits and Barriers of PSA Screening
After viewing the video, M-PACT—Applying and Evaluating the Health Belief Model, identify the strategies and methods used in the program to address the benefits and barriers of PSA screening.
MPH505 Public Health Communication and Behavioral Theories
Module 4 Discussion
Constructs of Theory
Consider the scenario presented in this Module 4’s lesson regarding the smoking blues musicians. Identify and explain the constructs that are targeted in each of the program components discussed.
MPH505 Public Health Communication and Behavioral Theories
Module 5 Discussion
Social Network and Social Support Intervention Strategies
What is the interaction between social and cognitive in the social cognitive theory? Include a discussion of how reciprocal determinism affects this interaction, and ultimately, behavior.
MPH505 Public Health Communication and Behavioral Theories
Module 6 Discussion
Diffusion of Innovation
Apply the diffusion of innovations theory for spreading a health promotion innovation of your choice. Consider the following in your response:
What characteristics need to be considered while developing the innovation? Think about complexity, compatibility, and observability as well as other factors.
What factors influence speed and uptake of an innovation? Consider the characteristics of adopters and the innovation-decision process.
What communication channels and settings will you use and why?
MPH505 Public Health Communication and Behavioral Theories
Module 7 Discussion
Developing a Health Communication Media Campaign
You are the Health Communication Specialist at a public health organization. You have been tasked with creating a health communication media campaign focused on a public health issue of your choice (e.g. unhealthy eating, physical inactivity, smoking, teen pregnancy, etc.). Using PowerPoint, design a health communication media campaign that includes the following:
Name of the campaign
Brief description of the target audience
Brief description of the health problem/public health issue
What are the goals/objectives of the campaign? (What are you hoping to achieve as a result of this campaign?)
Create three campaign messages that convey your goals/objectives
What communication channels will you use to deliver these messages? (e.g. social media, print, brochures, radio or television advertisements, etc.)
On the final slide of your presentation, draft a brief press release announcing the release of your health communication media campaign.Post your presentations to the discussion forum and respond to your peers’ presentations.
MPH505 Public Health Communication and Behavioral Theories
Module 8 Discussion
Community Health Interventions
Identify a health problem you would like to address within your community. What are some of the ethical concerns you must consider in developing an intervention to address that problem?
MPH505 Public Health Communication and Behavioral Theories
Module 3 Assignment
Behavior Change Intervention Paper
Purpose
The purpose of this paper is for the student to gain an understanding of how behavior health theory is linked to behavior change interventions.
Course Outcomes
This assignment provides documentation of student ability to meet the following course outcomes:
CO 2: Identify basic theories, concepts, and models from a range of social and behavioral disciplines that are used in public health research and practice.
CO 3: Critically appraise the empirical support, strengths, and weaknesses of different health behavior models and theories.
CO 4: Explain how to use theories/models in the planning, implementation, evaluation, and cultural adaptation of public health programs intended to improve health at the local and national levels.
CO 7: Explain various settings, roles, and agencies for promoting health.
Requirements
The Behavior Change Intervention Paper is worth 380 points and will be graded on quality of information, use of citations, use of Standard English grammar, sentence structure, and overall organization based on the required components as summarized in the directions and grading criteria/rubric.
Create your essay using Microsoft Word , which is the required format for all Chamberlain documents.
Follow the directions and grading criteria closely. Any questions about your assignment may be posted under the Q & A Forum.
The length of the paper is to be no less than 5 pages and no greater than 8 pages, excluding title and reference pages.
APA format is required with both a title page and reference page. Use the required components of the review as Level 1 headings (upper and lower case, centered, boldface).
Note: Introduction—write an introduction but do not use “Introduction” as a heading in accordance with the rules put forth in the Publication Manual of the American Psychological Association.
Preparing Your Behavior Change Intervention Paper
Review the readings, lesson notes, and digital media about behavior change and behavior change theories, the health belief model (HBM), and the transtheoretical model (TTM).
For the purpose of this paper:
Select a population. For example, African American women aged X to X who live in [insert a geographic location].
Select a health behavior that you wish to change within this population (e.g. teen pregnancy, smoking, substance use, physical inactivity, etc.).
Provide a description of why the health behavior is important to change within this population (using the literature to develop an epidemiological profile of the health behavior’s impact on the health of your selected population).
Describe the various factors that influence the behavior within your selected population. For example, individual, interpersonal, community, organizational, policy, neighborhood level factors.
Provide a brief description of the HBM and TTM.
Which theoretical framework (HMB or TTM) is best suited for the behavior change you selected within your identified population? Explain why.
What behavior change techniques will you use? Why? (Use the theoretical framework to explain your rationale.) What communication strategies would you use to reach your selected population with health information? Be sure to consider levels of health literacy when identifying communication channels to reach your selected population.
What might be some challenges in implementing this behavior change intervention?
Please post any questions you may have about this assignment to the Q & A Forum.
MPH505 Public Health Communication and Behavioral Theories
Module 5 Assignment
Social Cognitive Theory Review Paper
Purpose
The purpose of this assignment is to provide students an in-depth look at social cognitive theory and how this behavior health theory is applied in public health practice.
Course Outcomes
This assignment provides documentation of student ability to meet the following course outcomes.
CO 2: Identify basic theories, concepts, and models from a range of social and behavioral disciplines that are used in public health research and practice.
CO 3: Critically appraise the empirical support, strengths, and weaknesses of different health behavior models and theories.
CO 4: Explain how to use theories/models in the planning, implementation, evaluation, and cultural adaptation of public health programs intended to improve health at the local and national levels.
CO 7: Explain various settings, roles, and agencies for promoting health.
Requirements
The Social Cognitive Review Paper is worth 275 points and will be graded on quality of information, use of citations, use of Standard English grammar, sentence structure, and overall organization based on the required components as summarized in the directions and grading criteria/rubric.
Create your essay using Microsoft Word, which is the required format for all Chamberlain documents.
Follow the directions and grading criteria closely. Any questions about your assignment may be posted under the Q & A Forum.
The length of the paper is to be no less than 5 pages and no greater than 7 pages including a literature review table, but excluding the title and reference pages.
APA format is required with both a title page and a reference page. Use the required components of the review as Level 1 headings (upper and lower case, centered, boldface):
Note: Introduction—write an introduction but do not use “Introduction” as a heading in accordance with the rules put forth in the Publication Manual of the American Psychological Association.
Preparing Your Social Cognitive Review Paper
Review the readings, lesson notes, and digital media about social cognitive theory (SCT).
For the purpose of this paper:
The student will select one health problem (e.g., alcohol use, pregnancy) AND search the literature for several published journal articles that document a program where practitioners applied the social cognitive theory to their selected health problem.
Introduction: Describe social cognitive theory, including its major concepts, relational statements, and assumptions. Describe briefly how it was developed and by whom.
Method: Briefly outline how you searched the literature to find theoretical and research evidence related to this theory (databases used, key terms, etc.).
Review of the Literature Table: Present research you found related to use of this theory and its effectiveness (you should include at least 5-8 studies in your review table). Present the research you found in a table, listing the following:
author;
journal;
year published;
journal abstract;
target population;
health problem;
type of intervention (educational, social marketing, descriptive, correlational, experimental, etc.); setting where intervention was carried out (school, community, work-based, clinic, etc.); and whether or not the article will be selected as one of your two final articles. If the article is not selected, explain why.
Summarize and discuss TWO ARTICLES of those you selected to evaluate: Present and discuss the research you found related to the application of social cognitive theory and its effectiveness. For each article, be sure to indicate the following.
An overview of the journal article’s purpose of the intervention (e.g., what was the intervention’s aims and who was the target population), methods (e.g., how was intervention implemented), results, and discussion.
Be sure to explain how the social cognitive theory was applied to address the author’s selected health problem (e.g., including constructs of the theory, their application, and how it was measured).
Be sure to briefly discuss the level(s) at which the program intervened.
Explain the strengths and weaknesses of the theory application.
Conclusion: An effective conclusion identifies the main ideas and major conclusions from the body of your paper. Summarize the importance of SCT and its impact on behavior change intervention efforts.
MPH505 Public Health Communication and Behavioral Theories
Module 7 Assignment
Case Study Social Marketing Campaign Paper
Purpose
The purpose of this paper is for the student to gain an understanding of the elements of social marketing and how those elements are linked to strong public health campaigns.
Course Outcomes
This assignment provides documentation of student ability to meet the following course outcomes:
CO 4: Explain how to use theories/models in the planning, implementation, evaluation, and cultural adaptation of public health programs intended to improve health at the local and national levels.
CO 5: Apply health communication concepts to methods and mediums for promoting health.
Requirements
The Case Study: Social Marketing Campaign Paper is worth 225 points and will be graded on quality of case-assessment, use of citations, use of Standard English grammar, sentence structure, and overall organization based on the required components as summarized in the directions and grading criteria/rubric.
Create your case study using Microsoft Word , which is the required format for all Chamberlain documents.
Follow the directions and grading criteria closely. Any questions about your essay may be posted under the Q & A Forum.
The length of the paper is to be no less than 4 pages and no greater than 7 pages excluding title page and reference pages.
APA format is required with both a title page and reference page. Use the required components of the review as Level 1 headings (upper and lower case, centered, boldface).
Note: Introduction—write an introduction, but do not use “Introduction” as a heading in accordance with the rules put forth in the Publication Manual of the American Psychological Association.
Preparing Your Case Study: Social Marketing Campaign
To complete this assignment, you must read and visit the following:
Website Address:
truth initiative. (2017). https://truthinitiative.org/about-us (Links to an external site.)
Other Resources:
truth. (2017). https://www.thetruth.com/about-truth (Links to an external site.)
Hicks, J. (2001). The Strategy Behind Florida’s “Truth” Campaign. Tobacco Control, 10, 3-5. Access article here (Links to an external site.).
Course Readings:
Farrelly, M. C., Healton, C. G., Davis, K. C., Messeri, P., Hersey, J. C., & Haviland, M. L. (2002). Getting to the truth®: evaluating national tobacco countermarketing campaigns. American Journal of Public Health, 92(6), 901-907. Access article here. (Links to an external site.)
Healton, C. (2001). Who’s Afraid of the Truth? American Journal of Public Health, 91(4), 554-558. Access article here. (Links to an external site.)
For the purpose of this paper:
Introduction: Describe the truth® campaign or a similar social marketing public health campaign. Include (a) Background (e.g., the tobacco problem in the United States, when the campaign was created, by whom the campaign is funded by, etc.); (b) Purpose (e.g., the campaign’s aims [be sure to explain counter-marketing]); and (c) Focus (e.g., the campaign’s target market profile).
Campaign objectives: Describe the campaign objectives. For example, what are the behavior objectives, knowledge objectives, and belief objectives?
Branding: What is the campaign brand? Explain the importance of branding when developing a public health campaign.
Describe the marketing mix strategies: Describe the 4 P’s: Product, Price, Place, and Promotion of social marketing; describe how the 4 P’s were used by the campaign and why each were critical for an effective campaign.
Evaluation: What evaluation tools were combined to assess the Campaign’s effectiveness? Explain why this is important.
Barriers: Describe the barriers to effective counter-marketing.
Conclusions: Given your research on this campaign, were the strategies used by the Campaign successful? Unsuccessful? What recommendations would you provide for future work?
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