International Marketing Environment Analysis
38617*** Please refer to highlighted Unit 1 assignment rubric that is attached***
In this assignment, you will address the following two Course Outcomes by writing a literature review on a business case:
MT330-1: Explain the opportunities and challenges firms face in the dynamic markets and trade in the International Marketing environment.
Synthesizing the various international marketing theories, principles and concepts you have learned thus far, using the Random Scenario Generator (case study is attached), you will be assigned a business case to evaluate the opportunities and challenges the firm faces in the dynamic international marketing and trade environment.
Use the following criteria to evaluate your business case by writing a literature review on how the firm in your business case applies best practices to overcome challenges or to capitalize on challenges in relation to the international marketing and trade theories, concepts, and principles you have learned through your research:
Checklist:
Develop a 500-word (not including title and reference pages) literature review research paper on your business case.
Explain the international marketing practices used to capitalize on opportunities in international markets by the firm in your business case.
Explain the international marketing practices used to overcome challenges in international markets by the firm in your case.
Synthesize a minimum of five different scholarly research resources, including the course textbook, GlobalEDGE™, and library resources, to develop the literature review.
Use critical thinking to include a highly developed viewpoint and purpose in your literature review.
Apply expository writing style to develop your literature review. You should write in third person to avoid bias. Grammar and spelling should be checked prior to submission.
Apply the current APA format, including title page, reference page, and in-text citations (see Academic Writer resources located in the Academic Tools area for help with APA).
Include an outline: Use Standard English and demonstrate superior organization skills by outlining your literature review with headings and subheadings to ensure your writing is highly ordered, logical, and unified. (Consult the PG Writing Center resources accessed through the Academic Success Center in Academic Tools for help with your writing.)
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