The Product Marketing Plan allows you to select a single product and make an adapted version of that product or create your own product and write a plan explaining how you will market it.

Product Marketing Plan

The Product Marketing Plan allows you to select a single product and make an adapted version of that product or create your own product and write a plan explaining how you will market it. For an example of a company’s marketing plan, you can refer to pp. 61-65 in your textbook. There are student samples in the Course Resources. The NU Library has put together some resources for you to learn more about market plans in the enclosed video:

“Marketing Plans” (2:52) – Video Link

Your plan will include the following sections:

1.0  Executive Summary

2.0 Situation Analysis

– Introduction

– Market Overview and Market Needs

– SWOT Analysis and TOWS Matrix

– Competitive Analysis

3.0 Marketing Strategy

– Marketing Objectives (SMART objectives)

– Target Market

– Positioning/Value Proposition

4.0 Marketing Tactics

– Product/Service

– Pricing

– Place/Distribution

– Promotion

– Physical Evidence (if plan is for a service rather than a product)

– People (if plan is for a service rather than a product)

– Process (if plan is for a service rather than a product)

5.0 Financials

6.0 Controls & Implementation

References

To continue with your research you can go to the NU Library’s marketing research guide:

Marketing Resources: Home

If you need assistance with your marketing plan, reach out to the NU library.

Your paper will be 7-8 pages (and perhaps longer) and explain your product and the other 4 P’s: promotion, place and price. You will have feedback from Week 3 draft in order to complete in Week 4. Original work is expected. Grammar and spelling will be graded also.

Click on the “Week Four Assignment – Product Marketing Plan” link above to submit your assignment, as well to get more information regarding the due date and grading rubric.

Portfolium Project submission

In conjunction with submitting the week 4 assignment to Blackboard please take the opportunity to add this project to your Portfolium profile to enhance your online professional portfolio. If you would like to learn more about Portfolium and how-to setup your account, please view the information below.

You can access the system at https://portfolium.com/network/national-university and set up an account.

What is Portfolium?

If you have any questions or need assistance please don’t hesitate to reach out to your instructor so they can connect you with the appropriate team.