Please select a marketing topic you learned this week that you really liked or enjoyed, and then search in the Wall Street Journa

Please select a marketing topic you learned this week that you really liked or enjoyed, and then search in the Wall Street Journal (either online or hardcopy, both are available through the NU library) and select an article about that topic within the last 12 months.

Here is the link to the WSJ publication page:  https://nuls.idm.oclc.org/login?url=https://search-proquest-com.nuls.idm.oclc.org/publication/10482?accountid=25320 (this is a permalink that will not expire, fingers crossed!)

Some instructions for more effective searching:

Students will need to log in using their NU blackboard credentials to view this page. Once on this page, they can search for topics in the “search within this publication” search bar. (example search: pandemic)

Once on the results page, students can limit the results to specific dates by using the menu on the right under “publication date”. Click on a result to view the full-text article.

To cite an article, click on “cite” on the top right (the button with a quotation mark icon) and copy the appropriate citation.  If you have difficulty finding Wall Street Journal articles, please watch the short tutorial below or you can contact our Business librarian, Ardath Palma ([email protected]).

Read and analyze the article and write a report 1-2 pages long specifying the things you learned in the article and why do you think it is relevant in today’s business world.

Make sure you cite the article properly (APA style) and submit your report by Saturday before midnight. For more information on APA go to http://nu.libguides.com/citations/APA

Original work is expected and no errors will be admitted. Be sure to include a link to your original article.