What do you think about their 10 archetypes
What do you think about their 10 archetypes? Do you agree or disagree? Which ones make sense? Which ones don’t make sense?
The 10 archetypes defining the health ecosystem of the future
These archetypes fall into three distinct, but interconnected, categories. Explore them below:
Data and platforms
1. Data convener
Data-gathering organizations will have an economic model built around aggregating and storing individual, population, institutional, and environmental data. They will also promote interoperability and help ensure privacy/security. Data will be used to drive the future of health.
2. Science and insights engine
Some organizations will likely have an economic model driven by their ability to derive insights and define the algorithms that power the future of health. These organizations will conduct research, develop analytical tools, and generate data insights that go far beyond human capabilities in care delivery.
3. Data and platform infrastructure builder
This new world of health will need infrastructure and platforms that can serve highly empowered and engaged individuals in real time. Someone will need to lay the pipes. Data and platform infrastructure builders will develop and manage site-less health infrastructure to link consumers and health stakeholders and set standards for platform components.
Well-being and care delivery
4. Health product developer
Health product developers will power the consumer health ecosystem by developing and manufacturing wellness and care products-from applications to drugs and devices. The economic model of these organizations are driven by their ability to enable well-being and care delivery. While there will continue to be organizations that develop products, those products won’t be limited to pharmaceuticals and medical devices. They will also include software, applications, and wellness products.
5. Consumer-centric health community
Along with companies that develop health products, other organizations will provide the structure that supports virtual communities. Consumer-centric health players will provide virtual, personalized wellness and care to consumers; leverage community to encourage behavior change; and drive consumer and caregiver education.
6. Specialty care operator
Two decades from now, we will still have disease, which means we will still need specialty care providers and highly specialized facilities where those patients can receive care. Specialty care operators will provide essential specialty care and interventions when in-home wellness and care efforts are insufficient.
7. Localized health hub
While there will be some specialty care, most health care will likely be delivered in localized health hubs. Localized health hubs will serve as centers for education, prevention, and treatment in a retail setting. Additionally, local hubs will connect consumers to virtual, home, and auxiliary wellness providers.
Care enablement
8. Connectors and intermediaries
These are the logistics providers that will run the just-in-time supply chain, facilitate device and medication procurement operations, and get the product to the consumer.
9. Individualized financier
Unlike the health insurers of today, these organizations will create the financial products that individuals will use to navigate their care. These organizations will offer tailored modular and catastrophic care coverage packages. They will drive reductions in care costs by leveraging advanced risk models, consumer incentives and market power.
10. Regulator
While we will still have regulators, we probably won’t view them as governmental traffic cops. They will set the standards for how business is transacted. The regulators of the future will influence policy to catalyze the future of health and drive innovation while promoting consumer and public safety.
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