Impact evaluation focuses on the long-term effects of the program.

Impact evaluation focuses on the long-term effects of the program. 

-To what extent did lung cancer decrease among the target population (strongest)

-to what extent did mortality associated with smoking decrease?

–to what extent did morbidity associated with smoking decrease?

Whereas, outcome evaluation focuses on the immediate effects of the program.

The outcome evaluation questions should be specific to your objectives.

-To what extent did the program raise awareness about lung cancer among adults 18 years and older in Virginia (strongest)

-to what extent did the program increase smoking cessation among adults 18 and older in Virginia. (strongest)

-To what extent did the program reduce secondhand smoke (if this was a third objective)

Define and describe your evaluation type (e.g., Outcome or Impact).  Use definitions from Issel

Describe the evaluation question you have selected

Discuss what research design you selected and why (e.g., a quasi-experimental design with – one group pretest-posttest; one-group posttest only, etc. etc.)

Describe possible ways your evaluation findings may be used