As you have learned, communication strategies and message content differ between business-to-business (B2B) and business-to-customer (B2C) organizations.
As you have learned, communication strategies and message content differ between business-to-business (B2B) and business-to-customer (B2C) organizations. Provide an example of a product you use in your daily life that represents the B2C side. From there, include a discussion about how this product is being promoted (marketing communications). Is this marketing effective? Why, or why not?
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