Create?a Microsoft PowerPoint presentation to present your assessment, evaluation, and recommendation. Include the following sections in your presentation: A cover slide?(slide
WEEK 1 Attached.
Assess the external environment for the organization you researched in Wk 1.
Based on your assessment and the organization’s strengths and weaknesses you identified in Wk 1, evaluate opportunities for that organization to add economic, social, and environmental value.
Recommend an opportunity that best capitalizes on the organization’s valuable, rare, and hard-to-imitate resources; is least impacted by the organization’s weaknesses; and will take best advantage of the external environment.
Create a Microsoft® PowerPoint® presentation to present your assessment, evaluation, and recommendation. Include the following sections in your presentation:
- A cover slide (slide 1)
- An agenda (slide 2)
- A description of the organization (1 slide with speaker’s notes). (slide 3)
- A summary of the strengths and weaknesses of the organization (2 slides (4&5) with speaker’s notes)
- Key aspects of your assessment of the external environment that present opportunities for adding value, such as trends, unmet needs, unsolved problems, under-served consumer groups, etc. (2 slides (6&7) with speaker’s notes)
- An evaluation of opportunities to add economic value (1 slide (8) with speaker’s notes)
- An evaluation of opportunities to add social value (1 (9) slide with speaker’s notes)
- An evaluation of opportunities to add environmental value (1 (10) slide with speaker’s notes).
- A recommended opportunity to pursue first, with a rationale that shows how the opportunity capitalizes on the organization’s valuable, rare, and hard-to-imitate resources; is not much impacted by the organization’s weaknesses; and takes advantage of the external environment (1 slide (11), with speaker’s notes)
- A conclusion (slide 12)
- References (slide 13+)
Cite at least three peer-reviewed references from journal articles to support your assignment and make sure your references have corresponding in-text citations.
Submit your assignment.
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Corporate Entrepreneurship
Damascus Johnson
Corporate Entrepreneurship
Question 1
Procter & Gamble is an American international company that was established in 1837. William Procter and James Gamble are credited with establishing the company in Cincinnati, Ohio, in the United States. The business manufactures and sells hygiene and cosmetics items like Gillette razors, Pampers diapers, and Gain fabric softener. Businesses around the world recognize and embrace entrepreneurship for its capacity to spark productivity, ensure sustainability, and secure a competitive edge. The effective distribution of its commodities is one of the many capabilities that Procter and Gamble possesses as an entrepreneurial force. Through the use of distribution centers owned by the company as well as third-party distribution partners, the business makes certain that its goods are available in sufficient quantities on the market (Kuratko, 2017). Additionally, it has been successful in incorporating powerful consumer brands into its portfolio. For the vast majority of customers, the firm's products, such as Pampers and Downy fabric conditioners, are now household names thanks to the effective branding that the company has implemented. As a result, the company has been able to maintain its lead over its rivals. To capitalize on this potential, the company has created new goods that fit current consumer needs. Another entrepreneurship strength of the organization is its deployment of global scale activities, which has resulted in high productivity and effectiveness significant to its global structure.
Question 2
Procter & Gamble has instituted policies to expand both corporate value creation and entrepreneurial endeavors. Being proactive is one of the company's strategies. To identify this component, consider its dedication to acquiring cutting-edge technologies that aid in developing products in response to consumer needs and gaps in the market (Singh, 2016). The corporation has also begun to embrace innovation. Customers are happy because the company values their input and actively works to meet their demands, a goal they have reached through promoting creativity among employees. Using tried-and-true market research methods like customer surveys and focus groups, the company has been able to create innovative goods that are both profitable and popular. For a project to succeed, innovators need to be willing to work together and share their perspectives. Procter & Gamble has worked hard to become a more productive corporation by consistently turning out high-quality goods while keeping costs down. To lower selling prices, it is aiming to increase localisation in the supply chain. By bringing the production of goods and materials closer to where they are consumed, the corporation can save money on transportation costs. It gives the company an advantage over rivals in terms of introducing items that satisfy customer needs first.
Question 3
The production of value consists of satisfying consumers' wants and needs while being competitive in the marketplace. Value is created mostly through commercial interaction. The management of a firm can better pinpoint growth prospects if they have an in-depth familiarity with the industries and markets in which it operates. Procter & Gamble must expand their internet presence in order to create more value for their customers and the company. The company might benefit from a global e-commerce platform, as opposed to the country-specific one it is using at the moment. Due to the internet platform's global reach, the company's products will be able to enter new markets, and as a result, global demand for their items will expand (Hegde, 2015). The strength of their online presence is directly proportional to their ability to compete in the international e-commerce market.
References
Hegde, D. (2015). Entrepreneurial Opportunities for E-Commerce in the Retail Sector in India. In Symposium on “Growth and Prospects of Msme Sector in Emerging Scenario”, JANUARY (pp. 08-09).
Kuratko, D. F. (2017). Corporate entrepreneurship & innovation: Today's leadership challenge. The Wiley handbook of entrepreneurship, 293-311.
Singh, A. (2016). The process of social value creation: A multiple-case study on social entrepreneurship in India. Springer.
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