Typography in Business. Oftentimes, we can’t avoid using words to communicate messages. And sometimes, we’re even limited with the visuals we can include.

Typography in Business. Oftentimes, we can’t avoid using words to communicate messages. And sometimes, we’re even limited with the visuals we can include. So, how can we make our messages as clear and aesthetically pleasing as possible? Incorporating typography can assist us in this… especially in the business setting. Take a look at the following documents and examine how strategic use of typography and white space has affected the second document.

Example: Sample A: How to Make a Latte — Before Typography Sample B: How to Make a Latte — After Typography

Now, select one of the documents below, and utilize typography and the information in the Practical Typography Tutorials (http://desktoppub.about.com/od/typetutorials/Practical_Typography_Tutorials.htm) website to improve the way it communicates its message. Option 1: Using Styles training document Option 2: Email to Danielle

DQ2 Bauhaus Manifesto. Your textbook describes design in light of the Bauhaus manifesto.

According to the Bauhaus Design History (http://designhistory.org/Bauhaus_pages/BauhausOrigins.html), what was so new about the Bauhaus modern art school “was its attempt to integrate the artist and the craftsman, to bridge the gap between art and industry.” It goes on to explain that “mass production was the god, and the machine aesthetic demanded reduction to essentials, an excision of the sentimental choices and visual distractions that cluttered human lives.”

Keeping this in mind, explain the concept of design in your own words. Compare and contrast it with art, and explain how “cluttering” a design with unnecessary elements can have a potentially negative impact on the message it bears. Finally, depending on the first letter of your last name, use the Web to find at least one visual communication piece (e.g., a website, an advertisement, a logo, etc.) that either exemplifies Bauhaus’ concept of design or does not. Then, describe why.