A healthcare marketing plan

MARKETING PROJECT: A healthcare marketing plan is a vision-driven, strategic detailed document that is meant to help facilitate the accomplishment of specific healthcare business objectives, mission, and goals over a given period (usually a fiscal year). The purpose of a marketing plan is to ensure that marketing activities are relevant and timely to achieve an organization’s objectives. It is a plan defining a sustainable competitive position and defining the resources necessary to achieve it.

1) This project consists of 7 parts that correspond to the textbook chapters. Each part is worth 100 points and consists of applying the chapter’s contents to either a fictitious healthcare organization or to an established

organization that you are familiar with such as your employer.

2) The Rubric for each part of the Marketing Plan consists of questions which will assist you as a guideline in completing each part. Answer each question by providing comprehensive detail of your marketing plan.

3) Do not type your answers to the questions on the rubric and submit it as your plan. Also do not submit the rubric as part of your plan.

4) The topic of each question on the rubric will be your paragraph heading and should be bolded. Do not use the question sentence as your paragraph heading. Only use the topic of the question as your paragraph heading.

5) Under each paragraph heading you need to answer the question with a comprehension response that demonstrates your understanding of the textbook chapter as well as it related to your healthcare organization.

6) You will submit each part of the plan as a word doc. Treat this as a term paper with cover sheet listing your company

names, tables, charts, diagrams, and references

7) This marketing plan project is an abbreviated version of the typical marketing plan which consists of additional components such as budgeting which is not required for this course.

8) The components or parts of the Marketing Plan are:

Part 1: Company Profile & Industry Overview

Part 2: Product/Service Overview & Target Marketing

Part 3: Marketing Mix, Product/Service Strategies

Part 4: Marketing Mix, Pricing Strategies

Part 5: Marketing Mix, Distribution Strategies

Part 6: Marketing Mix, Promotion Strategies

Part 7: Marketing Mix, Advertising Strategies

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