Conduct brief research online to find an example of a disaster, emergency or critical incident involving either some government jurisdiction or agency
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Get it written →Conduct brief research online to find an example of a disaster, emergency or critical incident involving either some government jurisdiction or agency (i.e., federal, state, local, tribal, territorial), or a private sector business or industry, or a nongovernmental organization such as a nonprofit, volunteer, or faith-based organization, from the past 50 years or so, where public relations or a PIO played a significant role in that event–either positive, or negative.
In your original response, briefly describe:
the incident and its impacts;
what the major public relations issues or challenges were;
who served as the PIO, spokesperson or public “face” for the affected jurisdiction, agency, or company;
which (if any) basic principles or concepts involving public relations or the roles of PIOs seemed evident, or lacking;
whether the public relations/crisis communications could be deemed successful, or a failure, and why.
It’s fine if you also include a URL to a relevant website or YouTube video regarding the incident or public relations issues you discussed.
To allow you some extra time to catch up in light of the Memorial Day holiday weekend, please post your original response by Tuesday night, June 1, and replies to at least two other members of the class by Wednesday night, June 2, which overlaps with the first day of Session/Week 3.
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