The Entry Research Project (ERP) will allow students to putinto practice the entry models covered in class. The ERP will analyze the entryof a Multinational Corporation (MNC) into a selected country (Host Country, HC)to set up a new business operation or expand an existing one
The Entry Research Project (ERP) will allow students to putinto practice the entry models covered in class. The ERP will analyze the entryof a Multinational Corporation (MNC) into a selected country (Host Country, HC)to set up a new business operation or expand an existing one. For this purpose,the ERP will develop an international strategy (IS) and recommend specificactions. Students select an ERP topic onthe FIRST WEEK OF CLASS for approval by the instructor.
The term paper is individual.
Length
The project writes up should consist of a 12-page-long Body of thePaper. Besides the Body of the Paper, the project should also include a ½-pageoutline, a ½-page abstract, a ½-page executive summary, a ½-page Conclusions section,appendices and references. The total length of the body of the paper should notexceed 15 pages .
Focus of the project
Focusyour analysis exclusively on international management issues and assume amarketing study already exists that shows there is demand for your product inthe Host Country. Your analysis is carried out ONLY from a management point of view.
Focus on the following internationalmanagement issues: Ethics (CSR, Code of Ethics, Corruption, Sustainability),Entry Strategy, Organizational Structure, National Culture (Hofstede, GLOBE,Trompenaars, etc.), Corporate Culture, Communications, Negotiations Style, LeadershipandBehavior, Control Factors, Motivational Factors, Human Resources, etc. Identifyand apply key factors that will make your planned international venture asuccess.
Usetwo or more of the following management analytical tools:
• Cultural Factors (GLOBE, Hofstede, Trompenaars, etc.,)
• KSF
• PESTLE
• SWOT
• VRIO
• DoingBusiness in ……, The World Bank rankings of the ease of doing business around the world,
• Othertools you are able to identify.
The recommendations below will help successfully complete your Entry ResearchProject:
Conducta thorough analysis of international management issues relating to the possibleentry of an MNC to a Host Country (HC) of your choice (first-come-first-serve,see recommended countries below). You will select:
• A Multinational Corporation (MNC)
• A Host Country (HC) from the list below
• An International Strategy (IS) as result of yourresearch
First,select a company (MNC), then use the information below to analyzethesuitability of the selected country (HC) for possible entry, then, based onyour research findings decide on aspecific international strategy (IS) including optimal entry modes, location,etc.
A. Select amultinational corporation:
Select a multinational corporation (a publicly held companysuch as Tesla, Amazon, Embraer, Bombardier, Cemex, Nordstrom, Johnson, andJohnson, Xiaomi, HuaWei, etc. Selecting a non-US firm and/or a firm from an emergingeconomy is encouraged as long as it is a publicly-held company that reportsperformance figures.
B. Select a Country(Countries among which to choose)
Argentina,Australia, Canada, France, Germany, Italy, Japan, the Netherlands, Spain, theUnited Kingdom, Brazil, China, India, Indonesia, Mexico, Russia, South Africa,South Korea, Thailand, and Turkey.
C. Select an International Strategy**
Determinewhether the company is expanding or setting up operations in this country inorder to sell, manufacture (FDI), establish a customer service center, or aspart of an offshoring operation, etc. You will then examine whether theselected HC is a suitable place for the MNC. Finally, you must select an International Strategy and justify why thesechoices (MNC, HC, IS**) are the optimal approach.
**IS International Strategy includes EntryMode (FDI, Exports, JV, Franchising, etc.), Timing of Entry(first mover or late mover) Scale of Entry (limited vs.overwhelming resources), Speed of Entry (gradual vs. massive),Organizational Structure, etc.
**International Strategy: A plan to successfullyenter foreign markets and expand globally. Example see Walmart Case Study, p. 279.
D. Some examples of different kinds of expansionare:
a)Retail store expansion (examples: Zara, Nordstrom, Disney Consumer Products,Jamba Juice, Red Robin, etc.)
b)Manufacturing expansion (examples: products manufactured for TOMS, Mattel, Nike,Columbia, etc.)
c)Customer Service expansion (examples: customer service for Apple, Comcast,Standard Insurance, etc.)
d)Offshoring expansion: (examples: Cognizant, iPhone’s cooperation with Taiwan’s Foxconn/Hon Hai)
e)Other (Strategic Alliances, Franchising, etc.)
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