The Entry Research Project (ERP) will allow students to putinto practice the entry models covered in class. The ERP will analyze the entryof a Multinational Corporation (MNC) into a selected country
The Entry Research Project (ERP) will allow students to putinto practice the entry models covered in class. The ERP will analyze the entryof a Multinational Corporation (MNC) into a selected country (Host Country, HC)to set up a new business operation or expand an existing one. For this purpose,the ERP will develop an international strategy (IS) and recommend specificactions. Students select an ERP topic onthe FIRST WEEK OF CLASS for approval by the instructor.
The term paper is individual.
Length
The project writes up should consist of a 12-page-long Body of thePaper. Besides the Body of the Paper, the project should also include a ½-pageoutline, a ½-page abstract, a ½-page executive summary, a ½-page Conclusions section,appendices and references. The total length of the body of the paper should notexceed 15 pages .
Focus of the project
Focusyour analysis exclusively on international management issues and assume amarketing study already exists that shows there is demand for your product inthe Host Country. Your analysis is carried out ONLY from a management point of view.
Focus on the following internationalmanagement issues: Ethics (CSR, Code of Ethics, Corruption, Sustainability),Entry Strategy, Organizational Structure, National Culture (Hofstede, GLOBE,Trompenaars, etc.), Corporate Culture, Communications, Negotiations Style, Leadershipand Behavior, Control Factors, Motivational Factors, Human Resources, etc. Identifyand apply key factors that will make your planned international venture asuccess.
Usetwo or more of the following management analytical tools:
· Cultural Factors (GLOBE, Hofstede, Trompenaars, etc.,)
· KSF
· PESTLE
· SWOT
· VRIO
· DoingBusiness in ……, The World Bank rankings of the ease of doing business around the world,
· Othertools you are able to identify.
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