Part One: Advertisement Analysis In this section, you will analyze the four advertisements you selected earlier in the course. Use social science approaches to gather specific informat
Part One: Advertisement Analysis
In this section, you will analyze the four advertisements you selected earlier in the course. Use social science approaches to gather specific information from them. As you conduct your analyses, think about what these advertisements say about the companies selling the products, the organizations making the ads, the people purchasing the products, and society as a whole.
- Determine how individuals and groups are represented in the advertisements.
- What audiences are the advertisements trying to reach?
- What unspoken or underlying messages do you think the ads might be sending?
- Identify stereotyped group behavior in the advertisements.
- What are the advertisements saying about the behavior of the groups represented in them?
- What underlying messages do the advertisements send about the group behaviors in them and the audiences they assume will be consuming the products?
- Determine how different cultures are represented in the advertisements.
- How do the ads represent culture? Are any stereotypes being used?
- What unspoken or underlying messages do you think the ads might be sending about culture?
- Discuss how ethical issues in the social sciences impact advertising. Look beyond the economic effects of advertisements and consider the following questions to help address this prompt:
- Do the ads confirm biases? Do they rely on stereotypes? Do they support social change? Do they stay neutral on social or political movements? Should they get involved in social or political movements?
- Why might it be important for advertisers and companies in a diverse world to be as inclusive and unbiased as possible?
Part Two: Social Science Questions
The answers that come from an analysis can often lead to more questions. In this section, you will use the information you found from your advertisement analyses to ask a broader social science question. You do not need to answer the question, but you do need to talk about how you might study your advertisements using the skills and knowledge you’ve gained in this course.
- Propose a finalized social science research question based on your analysis of the advertisements you chose.
- Think beyond the minor details from your analysis and consider what the ads say about individuals, groups, institutions, or society.
- What is the meaning or significance of the ads? For example, you might be interested in ethical issues related to advertising. You might want to explore how current events influence the content of ads. Or maybe you would like to ask how common themes in ads could impact an audience’s self-concept.
- Discuss how you used a social science perspective to develop your research question.
- Explain how you used social science concepts, perspectives, or approaches to write your research question.
- Explain one major development in the social sciences that may have influenced your research question.
- The major development could include an important event, a discovery, the rejection of an old theory, acceptance of a new theory, or a change in culture that affected the field.
- How might these changes in thinking and research have affected the conclusions drawn about your advertisements and the questions asked about them?
Part Three: Reflection
In this section, you will reflect on your experience using social science perspectives to analyze advertisements and ask research questions. You will consider how your personal beliefs, assumptions, and values influenced the question you developed, and explain why knowledge of the social sciences is important to understanding yourself, other people, and the world around you.
- Describe how your assumptions, beliefs, and/or values influenced the way you analyzed your advertisements.
- Consider how your perceptions of the social world may have influenced the way you viewed your advertisements. Did it/they cause you to make assumptions about the people in the ads? Did you focus on certain advertisements, or parts of advertisements as a result? How might someone with a different set of beliefs view your advertisements?
- Discuss how social science perspectives or approaches could be used to process information.
- Focus on the social science perspectives or approaches you feel would be the most beneficial for analyzing the information you are presented with every day.
- For example, would analyzing ads on social media from the political science perspective help you better understand a company’s political stance on issues? What perspective would help you determine if there was a possible link between the length of a commercial and its intended audience? Would examining an ad targeted at caregivers from a sociological perspective help you understand the meaning of family in various cultures?
- Explain how looking at the world from social science perspectives may impact your personal life.
- How might using social science skills help you process and understand the information you use in your life?
- Explain how examining issues from social science perspectives may affect your community relationships.
- Think about challenges or opportunities in your community. How might applying social science perspectives to those issues benefit your community?
- Discuss how being more informed about the social sciences may help you understand global contemporary issues.
- Consider how understanding the ways social scientists examine human behaviors could influence the way you approach global challenges and questions.
What to Submit
To complete this project, you must submit a Word document with 12-point Times New Roman font, double spacing, and one-inch margins. Sources should be cited according to APA style. Consult the Shapiro Library APA Style Guide for more information on citations.
SCS 100 Module One Ac0vity Template
Replace the bracketed text below with your responses. Support your responses with specific details and examples. You do not need to conduct outside research, but if you use sources, cite them using APA style.
Select four advertisements for analysis: • 1. Dove, Sky Witness: Empowering Idents • 2. Mini Cooper: Created in a Countryman • 3. Burger King: Reduced Methane Whoppers • 4. Apple: A Climate Change Promise from Apple
Explain why you selected your four advertisements to analyze.
My reasoning for selecting the Dove and Sky Witness advertisement is because of their inclusivity with body types, skin colors, and disabilities. It allows those who are different to feel valued in society.
I chose the Burger King advertisement because they are trying to be environmentally cautious. Too slow the rate of global warming the beef in the whopper will reduce methane emissions.
My reason for selecting the Apple advertisement is because they’re trying to make our planet better for younger generations. Smartphones; are the most damaging devices to the environment. With Apple’s promise to create carbon neutrality products there’s a brighter future for our planet.
Explain how your advertisements relate to current events or modern society. Each one of these advertisements was chosen to serve as a guide to human behavior. Despite the importance of inclusion and acceptance as shown in both the Dove and Mini Cooper advertisements, there are several reports of violence against people of color, people with disabilities, or even people who don’t meet society’s chosen standards. As for the Apple and Burger King advertisements, we all see firsthand the decline of our planet. However, these ideas are just starting to be implemented. The result of these advertisements was to motivate our society to break from the ideologies taught to us, to be kind to one another and to the planet where we live.
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- SCS 100 Module One Activity Template
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SCS 100 Module Two Ac0vity Template
Replace the bracketed text below with your responses. Support your responses with specific details and examples. You do not need to conduct outside research, but if you use sources, cite them using APA style.
Describe how individuals are presented in all of your adverBsements.
Dove, Sky Witness: Empowering Idents Individuals who seem to be middle-aged women of all colors working in law, medicine, and crime with physical differences.
Mini Cooper: Created in a Countryman Two characters seemingly female and male in their late teens to early twenBes.
Burger King: Reduced Methane Whoppers I see someone in their early teens who seems to be a blonde white boy.
Apple: A Climate Change Promise from Apple An infant who seems to be a boy with the name Edan.
Describe the acBons being taken by the individuals in all of your adverBsements.
Dove, Sky Witness: Empowering Idents Women doing daily acBviBes while discussing their occupaBons and the impact their appearance has had on their life.
Mini Cooper: Created in a Countryman A male and female are being acBve by swimming with both each other and other fish they are then greeted by a larger fish.
Burger King: Reduced Methane Whoppers A young boy singing about methane emissions while surrounded by other singing boys and girls as well as flatulent cows.
Apple: A Climate Change Promise from Apple 4. The infant, Edan, sleeps while the company Apple narrates the promise they should make for the planet by creaBng and using carbon-neutral technology.
Explain whether social scienBsts can be truly objecBve when conducBng research.
Following this week’s module, social scienBsts can remain truly objecBve while conducBng research. To make objecBve observaBons the researchers should uBlize their five senses and communicate their conclusions to other observers to see the similariBes of their observaBons.
Discuss how consumer biases may impact the interpretaBon of your adverBsements.
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The four adverBsements chosen may be interpreted as propaganda because the Empowering Idents and Created in Countryman adverBsements present viewers with the importance of inclusion and acceptance, which can be relayed as a negaBve to certain viewers in our society. As for Reduced Methane Whoppers and A Climate Change Promise from Apple ads they discuss adjusBng our current way of living to improve the environment. However, many people in our society that don’t believe in climate change or global warming.
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- SCS 100 Module Two Activity Template
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SCS 100 Module Three Ac1vity Template
Replace the bracketed text below with your responses. Support your responses with specific details and examples from your adver<sements. You do not need to conduct outside research, but if you use sources, cite them using APA style.
Describe how groups and/or cultures are presented in all your adver<sements. • 1. Empowering Idents
o In this adver<sement I see a group of women embracing their differences. • 2. Created in Countryman
o In this adver<sement I see two characters seemingly male and female swimming. • 3. Reduced Methane Whoppers
o In this adver<sement I hear and see a group of young adults singing about methane emissions.
• 4. A Climate Change Promise from Apple o In this adver<sement I see an infant sleeping and I hear a narrator discussing the
importance of carbon-neutral technology.
Describe the representa<on of stereotypes in all your adver<sements. • 1. Empowering Idents
o In this adver<sement the group of women are stereotyped by the way they looked from taOoos, skin color, and even disabili<es.
• 2. Created in Countryman o In this adver<sement the stereotype of women being more gentle than men is
presented. In the ad you see the women caress the fish while the man watches. • 3. Reduced Methane Whoppers
o This adver<sement has stereotypes of farmers. By making them wear cowboy hats, boot, and flannel.
• 4. A Climate Change Promise from Apple o In this ad I don’t believe any stereotypes are present. The adver<sement discusses the
promise to only u<lize carbon-neutral technology by the infant Edan’s tenth birthday.
Discuss how your beliefs, assump<ons, and/or values may have influenced how you analyzed your adver<sements.
• As I’ve been analyzing these adver<sements, both my beliefs and values have influenced my analysis. I’ve personally always advocated for the underdog thus influencing my aUtude towards Empowering Idents and Created in Countryman adver<sements. As for Reduced Methane Whoppers and A Climate Change Promise from Apple ads. The decline of our planet should speak for itself and we as a society do more to contribute to its resilience. Although, these adver<sements have a specific purpose to sell products and gain profit they also send a message to our society.
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- SCS 100 Module Three Activity Template
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SCS 100 Module Four Activity Template
Replace the bracketed text below with your responses. Support your responses with specific details and examples from your advertisements. You do not need to conduct outside research, but if you use sources, cite them using APA style.
Describe the underlying meanings or socially significant messages each of your advertisements communicates.
1. Empowering Idents
In this advertisement the message being relayed is to empower women, this ad shares the challenges women face in the workplace based on there appearances.
2. Created in a Countryman
This advertisements message is appearances can be misleading underneath a tough exterior a good-natured person could be, which is presented in this ad.
3. Reduced Methane Whoppers
In this advertisement the message being communicated is the environmental impact of gas emissions. If we utilize alternative options such as lemongrass for cows it reduces the harmful gas into the atmosphere.
4. A Climate Change Promise from Apple
In this advertisement the message being sent was to fight climate change as of right now our planet is on a speedy decline. Apple wants to create products to slow down this process as well as give our children a greater future.
Write a research question based on a social science perspective and related to at least one of your advertisements.
How has the beauty industry influenced women and their appearance in society?
Describe how you used a social science perspective to create your research question.
The social science perspective I chose is sociology specifically the social reform: immigrants’ rights, civil rights, and women’s rights/feminist theory. I examined the developments in the social science list further and this perspective related more to the topic of discussion. In regards to this theory its goal is reformation, however, does the beauty industry present women with positive ideologies of their appearance?
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- SCS 100 Module Four Activity Template
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