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October 15, 2022

Multi-Business Strategy

Multi-Business Strategy

Multi-Business Strategy

Permalink: https://collepals.com/multi-business-strategy/

Discussion Topic: Business Level Strategy

Visit the websites of two luxury car makers:

Lincoln at http://lincoln.com
BMW at http://www.bmwusa.com

These two automotive giants compete in the same strategic group. Browse each website and search for each company’s business-level strategy.

How are the luxury car competitorsâ€™ strategies similar? In what manner are they different? Which company has the competitive advantage and why?

min. 120 words

APA citations

no prior works

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