Please assist.? Synthesize the previous work completed in Milestones One, Two, and Three into your strategic health communication plan. The final submission should reflect the incorporation
Please assist.
Synthesize the previous work completed in Milestones One, Two, and Three into your strategic health communication plan. The final submission should reflect the incorporation of feedback gained throughout the course.
Develop a conclusion section for your proposal including the impact your public health media campaign will have on reducing health disparities and promoting social justice and the impact on overall health outcomes in your targeted population.
Consider the advantages and disadvantages of your chosen communication tool by comparing your proposal to other examples and published research. Discuss an adaptation of your media campaign with a different communication tool and address what you would need to do to modify your campaign to include this. Explain why think this adaptation will enhance the impact of your campaign.
PHE 330 Final Project Guidelines and Rubric
Overview The final project for this course is the creation of a public health media campaign proposal. Healthcare issues affect billions worldwide and can range from healthcare reform to environmental crises. An effective and responsible communication strategy requires professionals with an understanding of biosystems and disease, nutrition and public health, the American healthcare system, and epidemiology and the ability to communicate information in a way both the media and the public can understand. Increasingly, health practitioners are looking to the field of health education and communication for methods to adapt behavioral science principles to the solution of selected health problems, thus empowering the public to make informed decisions and better healthcare choices, and improve overall health.
For this final project, you will propose a public health media campaign for an emergent public health issue of your choice with instructor approval, from the perspective of a public health employee of a healthcare organization, also of your choice (with instructor approval).
The project is divided into three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules One, Three, and Five. The final project will be submitted in Module Seven. Note that with the final submission, you must add your conclusion section.
In this assignment, you will demonstrate your mastery of the following course outcomes:
• Apply principles of persuasive communications to health education strategies for improving healthcare outcomes • Evaluate interpersonal and mass communication tools and social media for their efficacy in disseminating public health information • Analyze healthcare programs for their effectiveness in improving access to care, disseminating information, and promoting community health • Analyze the relationship between health disparities and health outcomes in promoting social justice and improving population health • Critique legal and ethical standards and policies for their ability to protect and improve dissemination of health information to the population
Prompt For this assignment, consider yourself an employee of an actual healthcare organization of your choosing in which your role is to disseminate information to the general population about public health issues. Develop a proposal that discusses a media campaign your organization would use in responding to an emergent public health issue.
Specifically, the following elements must be addressed, and your proposal should follow this general outline:
I. Introduction (Module One) A. Identify your organization and briefly describe its function. B. Describe your role within the organization and how it relates to the dissemination of public health information.
C. Discuss the programs and/or departments within your organization that are currently or could be used to: 1. Improve access to care. 2. Disseminate public health information. 3. Promote overall health of the population.
II. Public Health Issue (Module Three) A. Provide a brief overview of your chosen public health issue or concern. B. Identify the population(s) at risk and substantiate your claims with research. C. Identify other parties that need to be made aware of the problem and explain why. D. What healthcare disparities are related to your selected issue, and how might they affect health outcomes in the identified at-risk population?
Be sure to substantiate your claims with research. E. What might be done to reduce these disparities? Be sure to justify your reasoning with research.
III. Communications (Module Five) A. Provide the most critical information about the issue that you need to disseminate to the population at risk. B. How will you ensure the information you present is appropriate for the target audience? Be sure to justify your rationale. C. What communications tool do you feel will be most effective for disseminating the information, and why? In other words, will you use, for
example, social media, a newspaper article, or a PSA? Be sure to provide evidence to support your claims. D. What legal and ethical standards and policies must you consider in developing your media campaign, and why?
IV. Conclusion (Module Seven) A. What role will reducing the health disparities you identified above play in promoting social justice in terms of improving population health? Be
sure to substantiate your claims with research. B. What impact will the dissemination of this specific public health information have on overall health outcomes? In other words, considering the
health education your proposed campaign will provide, would you expect health outcomes to improve, stay the same, or get worse? Be sure to explain your reasoning.
C. What are the advantages and disadvantages of using your chosen communications tool? Be sure to justify your reasoning with specific examples and research.
D. How might you adapt your proposed media campaign for use with a different communications tool? In other words, if you have chosen social media as your preferred tool, what changes would you need to make to your campaign for it to be compatible with another tool, such as a newspaper or television ad? Be sure to explain your reasoning.
E. How might the legal and ethical standards and policies you identified above enhance or limit your ability to disseminate the necessary information? Be sure to justify your reasoning.
Milestones Milestone One: Approval of Public Health Issue and Organizational Context In Module One, you will submit your chosen public health issue (e.g., obesity, smoking, access to healthcare) and the organization you will represent in the public health media campaign to your instructor for approval. Some examples of topics and organizations include smoking and the Office of the Surgeon General; folic acid and the Centers for Disease Control; and obesity and your state department of health. In a one-page submission, you will describe the proposed organization, your role within the organization, and the programs/department which will be responsible for the media campaign. (Critical Element I). This milestone is graded with the Milestone One Rubric.
Milestone Two: Overview of Public Health Issue and Primary Intervention In Module Three, you will provide a brief overview of your approved public health issue and the primary intervention that will be the basis of your media campaign. Summarize your health issue and identify the population(s) at risk in the form of a four-page health problem statement. The health problem statement entails answering the following four questions: 1) What is occurring? 2) What should be occurring? 3) Who is affected and to what degree? 4) What could happen if the problem is not addressed? (Critical Element II). This milestone is graded with the Milestone Two Rubric.
Milestone Three: Public Health Media Campaign Communication Strategy, Audiences, Tools, and Partners In Module Five, you will submit an overview of the communication tool and media campaign plan. In a four-page paper, identify relevant audiences for your media campaign and how you plan to interact with them. Provide the critical information that you need to disseminate to the population at risk (primary audience). Identify other relevant audiences (secondary or tertiary) and discuss how information prepared for them may differ. (Critical Element III). This milestone is graded with the Milestone Three Rubric.
Final Submission: Public Health Media Campaign Proposal In Module Seven, you will submit your public health media campaign proposal. It should be a complete, polished artifact containing all of the critical elements of the final product. Synthesize the previous work completed in Milestones One, Two, and Three into your strategic health communication plan. It should reflect the incorporation of feedback gained throughout the course. Please note the following: You will need to develop a conclusion section for your proposal including the impact your public health media campaign will have on reducing health disparities and promoting social justice and the impact on overall health outcomes in your targeted population. This submission milestone will be graded with the Final Project Rubric (below).
3
Deliverables Milestone Deliverable Module Due Grading
1 Approval of Public Health Issue and Organizational Context
One Graded separately; Milestone One Rubric
2 Overview of Public Health Issue and Primary Intervention
Three Graded separately; Milestone Two Rubric
3 Public Health Media Campaign Communication Strategy, Audiences, Tools, and Partners
Five Graded separately; Milestone Three Rubric
Conclusion Final Submission: Public Health Media Campaign Proposal (Note: This is a compilation of Milestones One, Two, and Three, plus your newly written conclusion section.)
Seven Graded separately; Final Project Rubric
Final Project Rubric Guidelines for Submission: Your Public Health Media Campaign Proposal should be 7–10 pages, using 12-point Times New Roman font, one-inch margins, and APA citation standards. The final submission should include at least six scientific sources. Note: Scientific references should be peer-reviewed sources from professional journals or scientific reviews.
Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value Introduction: Your
Organization Meets “Proficient” criteria and uses industry-specific language to establish expertise
Identifies organization and describes its function
Identifies organization but does not describe its function
Does not identify organization or describe its function
2
Introduction: Your Role
Meets “Proficient” criteria and uses industry-specific language to establish expertise
Describes role within organization and how it relates to disseminating public health information
Describes role within organization, but does not address how it relates to disseminating public health information
Does not describe role within organization
2
Introduction: Programs: Improve
Meets “Proficient” criteria and demonstrates keen insight into organizational structure and functions
Discusses programs and departments that are or could be appropriately used to improve access to care
Discusses programs and departments, but they are not appropriate for improving access to care
Does not discuss programs or departments that are or could be used to improve access to care
6
4
Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value Introduction:
Programs: Disseminate
Meets “Proficient” criteria and demonstrates keen insight into organizational structure and functions
Discusses programs and departments that are or could be appropriately used to disseminate public health information
Discusses programs and departments, but they are not appropriate for disseminating public health information
Does not discuss programs or departments that are or could be used to disseminate public health information
6
Introduction: Programs: Promote
Meets “Proficient” criteria and demonstrates keen insight into organizational structure and functions
Discusses programs and departments that are or could be appropriately used to promote overall population health
Discusses programs and departments, but they are not appropriate for promoting overall population health
Does not discuss programs or departments that are or could be used to promote overall population health
6
Public Health Issue: Issue
Meets “Proficient” criteria and uses industry-specific language to demonstrate expertise
Provides an accurate, brief overview of problem
Provides a brief overview of problem, but overview is not accurate
Does not provide a brief overview of problem
2
Public Health Issue: At Risk
Meets “Proficient” criteria and identification integrates relevant theories and research
Accurately identifies the population(s) at risk and substantiates claims with research
Inaccurately identifies the population(s) at risk, or does not substantiate claims with research
Does not identify the population(s) at risk
2
Public Health Issue: Other Parties
Meets “Proficient” criteria and identification integrates relevant theories and research
Accurately identifies other parties that need to be made aware of the problem and explains why
Identifies other parties that need to be made aware of the problem, but with gaps in accuracy, or does not explain why
Does not identify other parties that need to be made aware of the problem
6
Public Health Issue: Disparities
Meets “Proficient” criteria and demonstrates keen insight into the relationship between health disparities and health outcomes
Accurately identifies healthcare disparities and their impact on health outcomes
Inaccurately identifies healthcare disparities, or does not address their impact on health outcomes
Does not identify healthcare disparities
6
Public Health Issue: Reduce
Meets “Proficient” criteria and demonstrates keen insight into the relationship between health disparities and health outcomes
Discusses methods for reducing disparities that improve outcomes, and justifies reasoning with research
Discusses methods for reducing disparities, but does not fully address improving outcomes, or does not justify reasoning with research
Does not discuss methods for reducing disparities that improve outcomes
6
Communications: Critical Information
Meets “Proficient” criteria and uses industry-specific language to demonstrate expertise
Accurately provides the critical information that needs to be disseminated to the at-risk population
Provides information that needs to be disseminated to the at-risk population, but information is not critical or is not accurate
Does not provide critical information that needs to be disseminated to the at-risk population
6
5
Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value Communications:
Appropriate Meets “Proficient” criteria and explanation integrates particularly relevant theories and research
Comprehensively explains how to ensure information presented is appropriate for target audience, and justifies rationale
Explains how to ensure information presented is appropriate for target audience, but with gaps in detail, or does not justify rationale
Does not explain how to ensure information presented is appropriate for target audience
6
Communications: Tool
Meets “Proficient” criteria and provides specific examples of how chosen communications tool will support proposed campaign
Identifies communications tool that will be most effective for disseminating information, and provides evidence to support claims
Identifies communications tool for disseminating information, but does not provide evidence that supports this being the most effective method
Does not identify communications tool for disseminating information
6
Communications: Legal and Ethical
Meets “Proficient” criteria and demonstrates keen insight into legal and ethical considerations in media campaigns
Comprehensively discusses legal and ethical standards and policies that must be considered in developing media campaign, and justifies reasoning
Discusses legal and ethical standards and policies that must be considered in developing media campaign, but with gaps in detail or does not justify reasoning
Does not discuss legal and ethical standard and policies that must be considered in developing media campaign
6
Conclusion: Social Justice
Meets “Proficient” criteria and demonstrates nuanced considerations of social responsibility
Accurately describes the impact of reducing health disparities on social justice in terms of improving population health, and substantiates claims with research
Describes the impact of reducing health disparities on social justice, but not in terms of improving population health, or does not substantiate claims with research
Does not describe the impact of reducing health disparities on social justice in terms of population health
6
Conclusion: Health Outcomes
Meets “Proficient” criteria and demonstrates keen insight into the relationship between health education and health outcomes
Comprehensively describes the impact of the dissemination of information on overall health outcomes, and substantiates claims
Describes the impact of dissemination of information on overall health outcomes, but with gaps in detail, or does not substantiate claims
Does not describe the impact of dissemination of information on overall health outcomes
6
Conclusion: Chosen Meets “Proficient” criteria and articulation is exceptionally clear and logical
Accurately identifies advantages and disadvantages of using chosen communications tool and justifies reasoning with specific examples and research
Inaccurately identifies advantages and disadvantages of using chosen communications tool, or addresses one but not the other, or does not justify reasoning with specific examples and research
Does not identify advantages and disadvantages of using chosen communications tool
6
6
Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value Conclusion: Adapt Meets “Proficient” criteria and
provides specific examples of how alternate communications tool will support proposed campaign
Comprehensively explains changes necessary to adapt to a different communications tool and explains reasoning
Explains changes necessary to adapt to a different communications tool, but with gaps in detail, or does not explain reasoning
Does not explain changes necessary to adapt to a different communications tool
6
Conclusion: Enhance or Limit
Meets “Proficient” criteria and demonstrates keen insight into legal and ethical considerations in media campaigns
Comprehensively describes how legal and ethical standards and polices could enhance or limit ability to disseminate information, and justifies reasoning
Describes how legal and ethical standards and policies could enhance or limit ability to disseminate information, but with gaps in detail, or does not justify reasoning
Does not describe how legal and ethical standards and policies could enhance or limit ability to disseminate information
6
Articulation of Response
Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to- read format
Submission has no major errors related to citations, grammar, spelling, syntax, or organization.
Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas
Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas
2
Total 100%
7
- PHE 330 Final Project Guidelines and Rubric
- Overview
- Prompt
- Milestones
- Milestone One: Approval of Public Health Issue and Organizational Context
- Milestone Two: Overview of Public Health Issue and Primary Intervention
- Milestone Three: Public Health Media Campaign Communication Strategy, Audiences, Tools, and Partners
- Final Submission: Public Health Media Campaign Proposal
- Deliverables
- Final Project Rubric
,
Running Head: 5-2 FINAL PROJECT: MILESTONE THREE 1
5-2 FINAL PROJECT: MILESTONE THREE 7
Milestone 3
XXXXXXXXXX
Southern New Hampshire University
Mrs. Tami Ford
Public Health Education & Communication
October 2, 2022
The HIV/AIDS epidemic remains to be a chief community fitness unruly in many parts of the world. To effectively address this problem, raising awareness about the disease and its transmission is essential. One way to do this is through media campaigns. Media campaigns can be an effective way to reach a broad audience with a message about HIV prevention. However, several considerations must be considered when developing a media campaign for HIV. These include the need to ensure that the campaign is respectful of the privileges of peop
Collepals.com Plagiarism Free Papers
Are you looking for custom essay writing service or even dissertation writing services? Just request for our write my paper service, and we'll match you with the best essay writer in your subject! With an exceptional team of professional academic experts in a wide range of subjects, we can guarantee you an unrivaled quality of custom-written papers.
Get ZERO PLAGIARISM, HUMAN WRITTEN ESSAYS
Why Hire Collepals.com writers to do your paper?
Quality- We are experienced and have access to ample research materials.
We write plagiarism Free Content
Confidential- We never share or sell your personal information to third parties.
Support-Chat with us today! We are always waiting to answer all your questions.