CLA 2 Comprehensive Learning Assessment 2CLO 1, CLO 2, CLO 3, CLO 4, CLO 5, CLO 6 Consider what you drafted for the PA 1 scenario. As the manager of the auditing firm, it is your responsibil
CLA 2 Comprehensive Learning Assessment 2 –CLO 1, CLO 2, CLO 3, CLO 4, CLO 5, CLO 6
Consider what you drafted for the PA 1 scenario. As the manager of the auditing firm, it is your responsibility to make sure that the right research is conducted properly and effectively. You will need to instruct your team as to what kind of research to conduct and how to do so. Begin by brainstorming your responses to the following questions and jotting down your notes for your own use momentarily:
- What type of data do you suggest collecting?
- How do you suggest your team collect this data?
- Do you suggest a qualitative or quantitative research study?
- What conclusions should your team be able to draw based on these data?
Once you have finished jotting down your notes, draft a series of memos to your team giving them explicit instructions for how to move forward with the study. Because every activity is an opportunity for your team to grow in their understanding of business research, be sure to provide a rationale for each of your decisions within your memos.
5
FIRM ATTRACTIVENESS
Auditing Firm Attractiveness: A Case study
Student Name: Guang Yang
Professional Assignments #1
Course Name: RES 600
Instructor’s Name: Shaun Spath
Date of Submission : 09/11/2022
Introduction
For the purpose of resolving issues, elevating firm performance, and increasing earnings, firm managers become crucial (Alipour, 2012). In an attempt to get the answers, managers frequently carry out research. The management of the company wants to identify the aspects in this given scenario that are affecting the clientele so that the company may create better strategies to grow its client base.
Problem Statement
Business research increases an organization's capacity. Information is acquired for economic uses to identify business prospects and objectives. The firm's manager is worried about the consumer base under the scenario that has been provided. The management is conscious of the factors that contribute to the firm's market appeal, such as the caliber of the services provided and the fees the firm's auditors demand their services. The company lacks a powerful, adaptable, and flexible relationship management solution. Additionally, the firm's profile and closeness to clients are the key factors that endanger its market dominance. To enhance the firm's branding and perceived appeal in the market, it is essential to improve the media relations and manage customer relationships initiative
Research Issues
The main benefit of formulating the research objective is that it concentrates an expansive topic of study into a single field of investigation (Heckmann. et al, 2016). Together with hypotheses, study objectives provide a framework for direction. These papers took into account four research questions that clearly define the parameters of the investigation, impose constraints, and promote coherence.
RQ1: How does a company's reputation impact ideal, better customers?
RQ2: How does a company's closeness to its clients affect the frequency of client visits?
RQ3: How does a company's reputation impact investor and client trust?
RQ4: How does service differentiation set the company apart from other market rivals?
RQ5: How do a company's reputation impact retention and recruitment costs?
Variables
Independent variables |
Dependent variables |
Reputation |
Client investor trusts |
Hiring and retention costs |
|
clients relationships |
|
Service differentiation |
Perceived attractiveness |
Proximity marketing |
Client closeness |
Theoretical framework
Firm’s policy factors
Proximity marketing
Service differentiation
Firm’s reputation
Employee expertise
Firm’s performance & attractiveness
Hypothesis
A hypothesis is an educated assumption that can be supported or refuted by research techniques (Pashler, 2008). This work developed five hypothetical assertions to attempt to address the aforementioned research questions.
HI; enhancing a company's reputation will help it gain better clients.
H2: Proximity marketing will bring the company and the client closer together.
H3: Client and investor trust is harmed by a bad corporate reputation.
H4: Service Differentiation will offer clients higher value at market rates.
H5: A bad reputation is linked to greater hiring and retaining costs, which reduce operating margins and hinder better returns.
References
Alipour, M. (2012). The effect of intellectual capital on firm performance: an investigation of Iran insurance companies. Measuring Business Excellence.
Heckmann, N., Steger, T., & Dowling, M. (2016). Organizational capacity for change, change experience and change project performance. Journal of Business Research, 69,777-784.
Pashler, H., McDaniel, M., Rohrer, D., & Bjork, R. (2008). Learning styles: Concepts and evidence. Psychological science in the public interest, 9(3), 105-119.
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