Menu Planning and Design
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Menu Planning and Design
The following Course Outcome is assessed in this assignment:
TH213-3: Apply best practices for menu planning and design.
You read about and practiced with various best practices regarding menu planning and design in the Learning Activity. Now you will apply what you have learned regarding these best practices to a restaurant either near you or downloaded from the Internet in your city of choice.
Take a screenshot of your favorite restaurant’s menu. Then provide a critique of the menu using the best practices provided in your Learning Activity and address the checklist items in an expository essay.
Checklist:
Take a screenshot of your favorite restaurant’s menu and insert it into a Word document as page 1, providing your name, the restaurant city, and state.
Explain the alignment of the mission, vision, and values, and the theme, branding, and menu design.
Explain how the menu planning for the typical customer, their food preferences, and price point are, or are not addressed.
Explain the menu design addressing the 10 best practices. How is the menu laid out on the page(s)? Does it adhere to best practices or not?
Make at least five suggestions for improvements to the overall menu to adhere more closely with best practices and make the eatery more successful.
Note: This assignment will be submitted to Turnitin.com to ensure originality.
Submit your restaurant menu screenshot in a Microsoft® Word® document with the screen shot on page 1 and your 500-word minimum expository essay response using current APA format (see Unit 1 reading area for help with APA), correct spelling and grammar, and addressing the checklist items on pages 2 and 3.
Submit your responses in one document to the Unit 5 Assignment Dropbox.
What is an Expository Essay?
An expository essay = Investigating the topic, analyzing what you find, and supplying a solution,
suggestion, or information to address the problem or task and supporting your position.
Three Parts of an Essay:
1) Introduction (overview of what you hope to accomplish in the essay;
2) Main body of your paper (this part addresses the questions in the Assignment Checklist and in
this case, should provide persuasive reasoning)
3) Conclusion (this summarizes your response to the assignment)
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