HCM 325 Journal: Final Project Topic Selection Assignment
HCM 325 Journal: Final Project Topic Selection Assignment
HCM 325 Journal: Final Project Topic Selection Assignment
PLEASE USE WORKSHEET PROVIDED, answer all questions provided in one to two paragraphs.
This journal is your opportunity to conduct some preliminary research on a final project topic: an organization and a specific product or service that your strategic marketing proposal will promote. For examples of healthcare products or services that you may use for your final project, review pages 73–93 of your Healthcare Marketing Service textbook.
Use the Module One Journal Worksheet to complete a profile on the organization and to identify a marketing opportunity that you intend to pursue.
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HCM 325 Module One Journal Worksheet
Provide the following information on the organization you selected for the purpose of your final project.
This information will be used to develop your first final project milestone, due in Module Three.
1. Name of Organization: __________________________________________
2. Type of Organization (hospital, nursing home, health system, etc.): ___________________________________________
3. Mission/Vision/Values: Discuss the mission, vision, and/or values of the organization identified.
Note: The more information you provide here, the easier it will be to ensure you are aligning your marketing ideas to these aspects throughout the course.
4. Scope of Services:
5. Locations:
6. Geographic Service Areas:
7. Marketing Opportunities: Identify a specific product or service and describe the marketing opportunity associated.
8. Value of Opportunity: Explain why the problem or opportunity is of value, or important to address. Consider the current status, concerns or issues, and why the opportunity exists.
9. Alignment With Organizational Objectives: How will your marketing initiative for the product or service align with, and support, the mission and vision of the organization?
HCM 325 Module One Journal Guidelines and Rubric In this journal, you will have the opportunity to begin researching a healthcare product or service that you will use for your final project. This journal is your opportunity to conduct some preliminary research on a final project topic: an organization and a specific product or service that your strategic marketing proposal will promote. For examples of healthcare products or services that you may use for your final project, review pages 73–93 of your textbook. Use the Module One Journal Worksheet to complete a profile on the organization and to identify a marketing opportunity that you intend to pursue. Specifically, identify the following information about the organization you selected:
Name of the healthcare organization
Type of organization (hospital, nursing home, health system, etc.)
Mission/vision/values
Scope of services
Locations
Geographic service areas Using this information, provide answers to the following:
Identify a specific product or service and describe the marketing opportunity associated.
Explain why the problem or opportunity is of value or important to address. Consider the current status, concerns or issues, and why the opportunity exists.
How will your marketing initiative for the product or service align with, and support, the mission and vision of the organization? This is a private conversation between you and the instructor. Use the journal as an opportunity to familiarize yourself with the final project requirements and begin preparing for your first milestone. Journal activities in this course are private. Only the instructor can view and comment on your Assignments.
Rubric
Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value
Organization Provides details on the name and type of organization
The name and type of organization identified are not suited for the final project
Does not provide details on the name and type of organization
8
Mission/Vision/Values Discusses the mission, vision, and/or values of the organization selected
Does not identify the mission, vision, or values of the organization selected
8
Scope of Services Outlines the scope of services offered by organization selected
Does not outline the scope of services offered by organization selected
8
Locations Identifies the locations of the organization
Does not identify the locations of the organization
8
Geographic Service Areas
Identifies the geographic areas serviced by the organization
Does not identify the geographic areas serviced by the organization
8
Marketing Opportunities
Describes the marketing opportunity associated with a specific product or service offered by the organization selected
Describes the marketing opportunity associated with a specific product or service, but lacks detail required to make understanding of the opportunity clear
Does not describe the marketing opportunity associated with a specific product or service
20
Value of Opportunity Explains why the problem or opportunity is of value, or important to address
Explains why the problem or opportunity is of value, but lacks detail required to convince reader of value
Does not explain why the problem or opportunity is of value
20
Alignment With Organizational
Objectives
Describes how the marketing initiative will support the mission and vision of the organization
Describes how the marketing initiative will support the mission and vision of the organization, but lacks detail required to make alignment clear
Does not describe how the marketing initiative will support the mission and vision of the organization
20
Total 100%
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