How Does Its Performance Compare to That of LVMH?

This course has four assignments. Assignments 1 through 3 focus on preparing you for the fourth capstone assignment and accompanying PowerPoint presentation. In each assignment, you will apply the skills, experience, and knowledge gained from completing prerequisite program courses.

You will use the same company case study for each assignment, so that your capstone assignment represents culminating research and analysis. Select one of the three recommended cases listed below, identifying the problem or issue detailed in the case as the basis for your strategy analysis and development. Each case is located in the Cases to Accompany Contemporary Strategy Analysis section of the textbook.

Case 2: Kering SA: How Does Its Performance Compare to That of LVMH?

Case 3: Pot of Gold? The US Legal Marijuana Industry.

Case 12: Google Is Now Alphabet—But What’s the Corporate Strategy?

You may also use the Strayer Library or the Internet to further research articles on your chosen case. The MGT599 Library Guideprovides information about using resources for your research.

After you make your selection, begin your initial research. For this activity, you will start outlining your paper as a structure to guide the rest of your work, so that each assignment in Weeks 3, 5, and 7 builds towards your final plan.

Instructions

To complete your Week 2 activity, please prepare and submit the following:

Draft an introduction to your final paper.

Describe to your reader the paper’s intent.

Explain the main points you will cover in the paper.

Outline the structure of the paper.

What: Summarize the facts of the case study.

How: Describe the problem the case study details. How did the problem happen?

Where and when: How old is the problem? Describe external environmental factors at the time—local factors, cultural issues, and corporate culture within the industry. Was there a consistent corporate culture or did it vary a great deal by region? What has happened since?

Use at least three quality references to begin your research. Note: Wikipedia and other similar websites do not qualify as academic resources.