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October 3, 2022

Discuss ‘Amazon’, its positioning, and the tactics/actions it uses to get this positioning to ‘stick’ in someone’s mind. 5 pages of content excluding title page, executive summary (on a p

Requirements:

Discuss "Amazon", its positioning, and the tactics/actions it uses to get this positioning to "stick" in someone's mind.

5 pages of content excluding title page, executive summary (on a page by itself), a table of contents. reference list, and appendices.

Follow APA 7th edition formatting.

It requires a minimum of at least three outside peer-reviewed sources for your references.

Using your textbook is highly recommended to demonstrate that you have read the required material and/or are connecting new thoughts to the course text/learnings

Textbook: Keller K. L., & Kotler P. (2015). Marketing Management. [VitalSource Bookshelf]. Retrieved from https://online.vitalsource.com/#/books/9780133856606/

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