Creating Effective Sales Dialogue
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DQ1 Creating Effective Sales Dialogue
Effective sales dialogue means knowing your customers: what they need, what they care about. Buyers and buying teams vary in communications style.
What can you do create an effective sales dialogue with the buyer of computers for the head of IT for Lackawanna College? How would you research who the buyer(s) is? Be specific and process and tools you can use.
DQ2 MAYA
Most people like things simple and familiar. After reflecting on the video and the content of the week, how would you apply MAYA to a sale of a new technology? What tools and terms from Chapter 7 could you use to make the new tech relevant?
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