Identify key players (e.g., customer groups, supplier companies,
Identify key players (e.g., customer groups, supplier companies, major organizations) that Netflix
deals with in its operation and, from the marketing perspective, describe what Netflix exchanges with
each of the key players in order to make money in its business.
Q2) Based on the textbook case, the assigned articles, and your own experience, what benefits (small
and big) does Netflix offer to its customers?
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