Why is it important for a firm to determine appropriate channels for their new product rollouts?
Why is it important for a firm to determine appropriate channels for their new product rollouts?
Why can more value be created in cross-functional relationships than in traditional buyer and seller relationships?
What is ‘metric fixation’ as described in the article? Why can this be a bad thing?
Which of the suggestions from the article for defining performance metrics is your favorite? Why?
How big of a challenging return to e-commerce retailers? In other words, what’s the scale and scope of the challenge?
What new approach are some retailers now using to handle returns?
Critically evaluate – articulate both advantages and disadvantages – of the new approach to returns that you described in the earlier question.
Who are the key supply chain members?
How was Product Development and Commercialization applied to this situation?
How was Returns Management applied to this situation?
What recommendations do you have for further implementation of the Supply Chain Management processes within this particular supply chain?
What were your emotions during this game as compared to last week?
What information was critical to share each round, and to whom, and what was the result of each
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