Select Your Organization and Frame the Problem/Opportunity

JWI599 BUSINESS ANALYTICS AND CAPSTONE

Week 2 Discussion

Select Your Organization and Frame the Problem/Opportunity

Building on the sector and focus area you identified in your Week 1 discussion post, select a specific organization for your Capstone Project. This can be a publicly-traded company, a private company, a governmental agency, or a non-profit.

NOTE: You will NOT be permitted to use the same organization you have previously used for a major assignment in JWI 540 or JWI 575.

To prepare for your DQ post:

Research the organization via media searches, annual reports, and the organization’s website. Look for a problem/opportunity that you can analyze through data. Your problem/opportunity must fit into the focus area identified in your Week 1 DQ post. This could be a new product or service, an operational change that would result in significant cost reductions and/or quality or margin improvements, or a major branding or marketing initiative.

In your post:

What is the critical problem/opportunity you will focus on? Why have you identified this particular problem/opportunity?

What sort of data should you gather and analyze to accurately assess the problem or opportunity? Is it sales data, demographic data, product performance data, or another type of data?

Explain why this type of data is needed for this particular problem or opportunity.

How will you obtain the necessary data?

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