Week 1 Quiz
Rationality & Choice Effects
Question 1Kahneman (2003) discusses two systems of cognition. These two systems refer to which of the below?
Intuition & Reasoning
Gains & Losses
Framing & Accessibility
Question 2According to Huber, Payne, & Puto (2014), the attraction effect is also known as what?
The law of beauty.
Question 3According to Maciejovsky & Budescu (2013), “stimulus-response compatibility” predicts which of the following results?
Consumers aggregate reviews better for numerical than for verbal information.
Consumers aggregate reviews better for verbal than for numerical information.
Consumers’ preferences are more inconsistent when they encounter verbal reviews and process them numerically than when they encounter and process reviews within the same domain (verbal or numerical).
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