Summarize the six major external factors that influence the marketing environment. Give an example of how one of these factors is influencing a firm today.
1) Summarize the six major external factors that influence the marketing environment. Give an example of how one of these factors is influencing a firm today.
2) List and explain three tools and techniques used for the situation analysis of a marketing plan
3) How are consumer needs different from consumer wants? Give an example of each
4) Describe and differentiate between the various eras in the history of marketing.
5) Explain how organizations (1) create, (2) communicate, and (3) deliver value to their customers. Give an example of each
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