Social Media & Alternative Media

BUS506 Strategic Integrated Marketing Communications

Unit 6 Assignment  

Part 5 – Social Media & Alternative Media

Part 6 – Personal Selling Strategy and Sales Promos

Part 7 – Reducing/Preventing Negative Brand Image

You will continue to build onto the previous parts from weeks 1-5. This is a 2-part section where you will select social media and alternative media strategies.

Section 1:

• Identify 3 different types of social media marketing for your program.

• Validate your selections by writing a short narrative that discusses the value they will bring to your          program and why you chose them over other forms.

Section 2:

• Identify 2 different types of alternative forms of marketing for your program.

• Validate your selections by writing a short narrative that discusses the value they will bring to your program and why you chose them over other forms.

• Discuss and justify a type (or multiple types) of loyalty incentive program(s) you plan to provide to customers to maintain their devotion to your product.

This section will be a paper that is 1-2 pages, double-spaced (excluding cover and reference pages), APA formatted pages and source citations, Times New Roman font, 12 point.

You will continue to build onto the previous parts from weeks 1-5. This is a 2-part section where you will select a personal selling strategy and a sales promotion.

Section 1: Personal Selling

• Select a personal selling strategy from our reading that supports your product.

• Validate your selection by writing a short narrative that discusses the personal selling strategy and why you chose it over other strategies.

Section 2: Sales Promotion

• Select a sales promotion strategy for your product. Some examples are a coupon, a themed sale, or special pricing.

• Validate your sales promotion by writing a short narrative that discusses the promotion and why you chose it over other forms.

This section will be a paper that is 1-2 pages, double-spaced (excluding cover and reference pages), APA formatted pages and source citations, Times New Roman font, 12 point.

You will continue to build onto the previous parts from weeks 1-5. In this portion of your paper, you will discuss a strategy for reducing or preventing negative brand image should a negative situation occur.

After reading about the proactive and reactive strategies to prevent/reduce negative brand image in our readings:

• From our reading, select a damage control strategy that you would use to prevent or reduce image damage should a negative situation occur. In your own words, briefly describe/explain the strategy as it relates to your brand and product line. Provide example(s) to illustrate the strategy.

• Provide a brief narrative explaining why you selected this strategy over other options.

Consider scenarios or situations in which the selected strategy might not work as planned. Explain how you might respond.

This section will be a paper that is 1 page, double-spaced (excluding cover and reference pages), APA formatted pages and source citations, Times New Roman font, 12 point.

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