Measure What Matters and Final Paper

BUS506 Strategic Integrated Marketing Communications

Unit 8 Assignment  

Part 8 – Measure What Matters and Final Paper

You will continue to build onto the previous sections from weeks 1-6. In this portion we will wrap up the paper (compile all edited parts) and prepare an evaluation strategy, conclusion, and executive summary.

Section 1: Measurements

• Summarize the metrics you will use to evaluate your product’s IMC program and what data you plan to collect to measure the effectiveness of your IMC program and strategies.

Section 2: Conclusions

• End your paper with a brief section summarizing major points and conclusions.

Section 3: Executive Summary

• Prepare a brief (about 250 words) executive summary at the beginning of your paper that touches upon major paper concepts and content. *Note this is always written last.

Last Step: Final Paper

• Combine all parts (1-8) and submit a final polished document without track changes, all edits made in proper APA format.

This section and final product will be a compiled paper (all previous parts with all feedback incorporated), double-spaced, APA formatted pages and all source citations used for every section compiled, Times New Roman font, 12 point.

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