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September 22, 2022

In your own words define social media marketing

BUS506 Strategic Integrated Marketing Communications

Unit 5 Discussion

Social Media Marketing In your own words define social media marketing

Share an example of a brand that you think uses social media marketing very effectively. What techniques do they use and what makes them so effective? Is it important for brands to listen to social media chatter? Why or why not? Can this “chatter” add value to your IMC program? If yes, describe how it adds value, and if no, explain why not.

Discuss and debate the different brand examples shared by your peers. Do any common strategies (or themes) emerge?

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