Amazon.com, Inc. Retailing Giant to High-Tech Player?
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1. Read Case Study 10 from text.
2. Answer the follow questions related to Leadership Culture and Organizational Culture
a. What is the current leadership of Amazon and how has that leadership evolved over time.
b. How does culture develop over time? Is there a benefit to organic cultural growth vs. forced cultural growth?
c. Do organizations that grow quickly have challenges in developing culture?
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