Your textbook suggests that the choice of strategy for a multinational firm should be a cost/benefit analysis.
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Week 6 Discussion
Your textbook suggests that the choice of strategy for a multinational firm should be a cost/benefit analysis. On this basis, select a strategy from the options below and give an example of a specific company and why it should follow the selected strategy.
Localization strategy
Transnational strategy
International strategy
Global strategy
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