Think about your own brand consumption, habit and routine. Which brands are you extremely loyal to?

ADV 201 Reflection Journal #7

Think about your own brand consumption, habit and routine. Which brands are you extremely loyal to? Which brands are you not a regular user? Why for each?

Please select one of your favorite and most loyal brands to analyze for this reflection journal topic. I encourage you to pick a rather new or niche or up and coming brand. Please do NOT select a brand that you have previously used for a reflection journal topic so far this semester. Also, please do NOT use Apple or Nike.

Think about and explore why exactly you feel so strongly about this particular brand. What does this product offer you that other similar products do not?

How long have you been using this brand? How did you first get acquainted to this product? Have you endorsed this brand and encouraged others to use it and/or try it? Why or why not? Discuss and share a bit more detail about your overall experiences with this brand.

How does your selected brand create its own culture and/or symbolism for their loyal customers?

Share and embed at least two examples of advertising that this brand has done in the past several years, as well as identify your brand in the discussion thread subject line.

Please feel free to use/reference all of the collective material from this course so far to support your overall positioning.

Since this is your reflection, please feel free to add any additional information that you feel appropriate to your journal entry.

Your creative journal entry should be between 300 and 500 words.

Please keep in mind that reflection journals will be visible to each member of the class. Therefore, do not share anything that you would not want to be potentially read by everyone in this class.