Develop the Situational Analysis for the Complete Marketing Plan. Customer characteristics/Market Demographics, Market needs, SWOT analysis. Submission Instructions: The paper i

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Marketing Plan

Name of student

Institution affiliation

Name of instructor

Course code

Due date

What do you want to market?

The beauty industry has been evolving and growing each day with the advancement of technology. Therefore, have been interested in investing in the beauty industry. I intend to sell makeup and skin care products. Makeup and skincare products are getting a lot of attention in the market, and many companies have produced these products differently. Therefore, my product will be unique because I have already done the market research to determine the gap in the market. I realized that many companies have been making makeup products that do not benefit the skin. My goal is to ensure that makeup products have skin benefits. So that a customer will be wearing a foundation that moisturizes and nourishes the skin (Stevens et al., 2021); on the other hand, my skincare products are developed for all skin types and conditions.

What is your target market?

My target market is mostly women. Women are the major consumers of beauty products. My products will mainly target women aged 16 to 40 years. The goal of my brand is to inspire beauty through enhancement. My goal is to inspire women to be confident in their true beauty by enhancing it. I target this segment because women in this age bracket care much about their looks and are very aware. Therefore, it would be important for my brand to inspire these women and to show them that true beauty means being comfortable its one’s features. My makeup is inclusive; unlike traditional makeup, it is not meant to make customers fairer. The aim is to enhance the person's beauty by enhancing their features through makeup; their color is not changed, or theirs features. Our skin care products also I’m t healing skin conditions such as cane, blemishes, and breaking out. It leaves the skin looking healthy and nourished hence giving the customer confidence.

Where do you want to market your product?

Social media is one place that has turned business around. There is a huge market found in social media. In addition, my target market is largely found on social media. Therefore, I will use social media platforms for advertising my products (Opresnik, 2018). through social media, I will hold campaigns to market my products. I will also organize events with people who have a huge following on social media platforms. By doing third, I will be able to create awareness around my brand. Other advertising platforms will also be used to ensure more awareness is created around the brand. These will include TV shows and billboards. However, the main advertising platform will be social media.

Why market to that target market in that physical environment?

The targeted segment is a large consumer of makeup products. Therefore, targeting them is the best decision because it is a potential market. Secondly, people of the targeted age are aware and care about their looks. Therefore, my brand will be able to help them appreciate their beauty more by enhancing it. My marketing strategy also fits the demographic because these people are mostly on social media platforms.

References

Stevens, R. E., Loudon, D. L., Wrenn, B., & Warren, W. E. (2021). Marketing planning guide. CRC Press.

Opresnik, M. O. (2018, July). Effective Social Media Marketing Planning–How to Develop a Digital Marketing Plan. In International Conference on Social Computing and Social Media (pp. 333-341). Springer, Cham.

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