General Data Protection Regulation

Order Instructions

Question 2: ~2 pages

Research 2016’s General Data Protection Regulation passed by the European Union. Describe what the regulation says about the usage of personal data to personalize individual user experiences online. Analyze how that regulation might apply to the use of artificial intelligence to create personalized experiences.

Then, select an example of a device, company, or industry for which personalization is deeply embedded in its functional purpose or business model. Personalization should be deeply rooted in the purpose or model: Amazon, for example, uses personalized recommendations, but it is not difficult to imagine a user being able to specifically opt out of those recommendations and still use most of the service. Select a device, company, or industry for which, without personalization, there is no service.

Then, define the European Economic Area (EEA), cite which section of GDPR is relevant to the examples you chose, and explain how the sections you cited are relevant to the examples you chose with respect to the EEA.

Then, evaluate how these devices, sites, or services may be adapted to these GDPR restrictions. Determine and defend whether it is even possible to allow users in the European Economic Area to use these tools without waiving their GDPR rights.