TESLA INC.? Overview Its the moment of truth: the first step in introducing the new project to senior management. The senior management team is located in another state and wants to
TESLA INC.
Overview
It’s the moment of truth: the first step in introducing the new project to senior management. The senior management team is located in another state and wants to hear your pitch remotely. They have given you five minutes to deliver your pitch during a leadership meeting.
Prompt
Create and record an elevator pitch for your new product or service using your project outline as a guide. In your pitch, be sure to include the following:
- Introduction: Introduce your product or service.
- How it fits: Describe how the product or service fits into the overall strategic plan and mission of the company.
- Speculate about whether the product or service fits within the capabilities of the company based on your research from previous modules (use resources like Marketline.com, Yahoo Finance, and investor relations pages within the company’s website).
- Justification: Justify your suggestion based on the numbers.
- What will be the revenue gain?
- Speculate on an ROI that justifies the project for investors and/or senior management.
- Enhancing the mission: Explain how the new product or service enhances the company’s overall mission.
- Does it project profitability?
- Support your position with information and data from the company's 10K (use resources like Marketline.com, Yahoo Finance, and investor relations pages within the company’s website).
Guidelines for Submission
To complete this project, you must submit the following:
- A 1- to 3-page elevator pitch script in a Word document using double spacing, one-inch margins, and 12-point Times New Roman font. Sources should be cited according to APA style.
Project Outline – Electric Self-driving Vehicles for Tesla Inc
Jennifer Moore
PROJECT OUTLINE for Electric Self-driving Vehicles for Tesla Inc 1
Southern New Hampshire University
About Electric Self-driving Vehicle
The automobile industry has increasingly become competitive as different companies continue to develop and introduce unique and quality products into the market. Tesla Inc. has been famous and renowned for its electric vehicles product that has strategically placed in the company in the market (Lee, 2022). However, apart from the electric aspect of the vehicles, Tesla is going an extra mile of introducing different designs of electric vehicles with self-driving ability. In this new product, an advanced technology would be installed where information would be fed into the vehicle’s system on expected destination. With the help of google maps and other map installed, the vehicle would automatically identify the route to use to move from current location to where it is expected without any form of human control.
Goals
· To increase company’s local and international market share
· To increase competitive edges of the company
· To increase sales and overall company profitability levels
· To raise the innovation bar in the automobile sector in local and global levels
Target Customer
The electric self-driving vehicles from Tesla Inc. targets people with no ability to drive for instance those with no driving license and also those that would like the freedom of not driving at all. This means that there are people who would like to own vehicles but do not like the responsibilities that comes with driving (Lee, 2022). This is to mean that they appreciate the comfort of moving from one point to the other in their vehicles and also embraces new ideas delivered from advanced technology.
Market Opportunity
The target market is highly potential since there are a lot of people that prefer hiring taxi services despite them owning vehicles for fear of driving in busy streets and highways. Also in the United States, it is illegal to drink and drive and there are a lot of people who appreciate enjoying their drink knowing that the self-drive vehicle will take them to their destination safely. It is a great opportunity that would be embraced by many people. According to Kirkpatrick, (2022) there is a relatively big number of people waiting for the self-driving vehicles.
Financial Opportunity
Upon the completion of designing the new products and presenting them to the market, it is expected that cash flow would increase leading to high revenues being generated. The more reason is that self-driving vehicles are likely to be costly than other vehicles while the demand would be high from the convenience involved. The situation hence translates to mean that financial outcomes would be positive for the company.
Timeline
Designing a new vehicle is an uphill task that demands time to make sure that all aspects of designing and manufacturing are in place. This is because any error can be extremely costly for the business and clients. For this reason, the entire project is likely to take approximately 1 year to have the new product completed and at least two months to have it launched into the market. Within the year, professionals would take time to draw their designs and determine the specific features and parts that must be present to make the new product work beyond consumers’ expectations in order to attract and maintain good customer base. Moreover, pilot tests ought being done to ensure that the vehicles works as expected and eliminate instances of costly errors that might tarnish the image of the company.
References
Kirkpatrick, K. (2022). Still waiting for self-driving cars. Communications of the ACM, 65(4), 12-14.
Lee, J. N. (2022). A Case Study on Competitive Strategy of Tesla.
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