Research two publicly traded companies and compare and contrast their methods of handling a significant change in their organizations.
HRM587 Managing Organizational Change
Week 7 Course Project
Project Information
Course Project: This project must be completed individually.
Course Project milestones are due by Sunday of Weeks 3, 5, and 7. The final written component and the final oral presentation are due by Saturday of Week 8. Hence, it is necessary to begin working on our project as quickly and as early as possible.
eliverables
This Course Project will help you utilize the concepts in this class by doing a thorough analytical and in-depth review and comparison of the change in two companies.
You will accomplish the following in the course.
Research two publicly traded companies and compare and contrast their methods of handling a significant change in their organizations. Analyze and write about images of change in those organizations in a Change Analysis Paper ? Images of Change (Milestone 1, include four references). This component is due in Week 3.
Determine the change in those companies and their barriers and resistors by creating a Determining the Change Paper (Milestone 2, include four references). This component is due in Week 5.
Analyze and create applications for a change project in communication, based on the change in one of your researched companies. This is the Communicating the Change Paper (Milestone 3, include two references). This component is due in Week 7.
Create the final written version of your project. The written component will simply be a combination of Milestones 1, 2, and 3, completely formatted using APA writing styles. You must ensure that your final written component includes a title page, table of contents, and a References Page (which will include the required 10 references from Milestones 1, 2, and 3). This component is due in Week 8.
Create the final audio version of your project. The audio component will be a summary of your project. You must use an audio multimedia tool of your choosing (PowerPoint and Kaltura are the two most used). This component is due in Week 8.
Please note the following points related to the research component of this Course Project.
Utilize multiple references using online research, including the DeVry University on-site or online libraries. As well, consider using a public library or other area university or college library for print resources. Other secondary research sources you feel would be appropriate for this project may also be used. The purpose of completing the research component for this Course Project is to include strong references to support your findings.
Important Note!
Note! DeVry librarians are a wealth of information and will help you find sources. Using the chat feature, you can talk to them about what you need to find, and they will teach you how to use the library!
Note: Do not use Wikipedia as a reference source. If you find useful information from Wikipedia, triangulate your research, and find other, more credible source(s) that provide the same (or better) information, and then utilize the information from that more credible source in your paper and References page.
Examples
Here are some examples.
Both Ford and General Motors experienced serious issues pre-, during, and post-TARP period, causing them to restructure and change how they do business. Each of them reacted to these pressures differently. A paper comparing and contrasting the way both companies reacted to this pressure would be very interesting and easy to set up in an organized fashion. Further, utilizing the grid of the image, you can discuss how they did handle these pressures (using which image) and how a different style of the leader (image) might have handled it differently.
Both Hewlett-Packard and Home Depot have had issues selecting a new chief executive officer (CEO) for their company. Reviewing the last 10 years of CEO history, a paper comparing and contrasting the pressures involved and how they impacted the overall productivity of the companies would be sustainable throughout the term.
Review any two companies in the airline industry, their entrance into (and possibly their completion of) bankruptcy, and how they handled the changes through management as a result (i.e., United Airlines and American Airlines).
Review any two companies who have recently been through some part of merger and acquisition change and how they handled the culture changes.
Review any two companies who have had industry changes, how they have reacted either successfully or unsuccessfully, and how their reactions perhaps resulted in their success or failure (i.e., Yahoo versus IBM).
These are simply illustrative. You can do research and find a number of companies and topics of change that could work for this Course Project, and you are encouraged to do so. If you have questions or need more ideas, please ask your professor for assistance.
Topic Selection
Select your two companies that have undergone some type of fairly substantial change in the recent past. Find the company and the change information online using EBSCO or using another appropriate resource in the DeVry Library. Other ways to find information include utilizing Google, Yahoo Finance, or Reuters and looking up annual reports of companies that interest you. Often, reading the first sections of these reports (i.e., letters from CEOs) will give you ideas about changes they have gone through in the past year(s).
You will need to ensure the following.
Your companies are publicly traded so that their information will be easy to research and find.
Your change in the two companies are comparable (i.e., don’t compare a new CEO to a change in the human resources information system [HRIS]. Do compare two changes in chief information officer.
The changes happened in the recent past so that you will find sufficient online information about how they were handled, but not so recent that the information about the change results is still being researched and published.
Communicating the Change (Milestone 3)
An important part of any change project is how the change is communicated to the organization, to the change agents, to the line workers, to the customers, and to the public. Along with media relations issues, communicating change (especially in a publicly traded company) can involve multiple legal and regulatory aspects as well as personnel and management concerns. Perhaps the single most difficult piece of handling Kotter’s “establish a sense of urgency” is that too many inexperienced or immature change agents read this to mean “panic the troops.” Never do this.
This project piece will have three parts.
The main part of this project component will ask you to pick one of the company’s change plans and develop a communication plan for the company. This plan should be submitted by using a Microsoft Excel spreadsheet and setting out the stakeholders, the timeline of the communication plan, the method of communication, the rationale for why you chose this method of communication, the purpose of the communication, and identifying who will do the communicating. The grid for this project can be found in the Files section of the Course Menu and is titled Grid for Week 6—Communication Plan.
Select one of the communication pieces that you would have used that is listed in your communication plan, and write the communication in a Word document (either the text or the script, if the communication would have been oral). Be sure to review the Week 6 information and the examples of communication plans and types for more assistance on this piece of the project. If you use any form of communication from templates you find online or in a textbook, be sure to cite your source. Your instructor will grade this based on how well it relates to the audience and stakeholder group to which it is intended.
The real-world aspect of this project is that you will write a one- to two-page analysis of one of the media pieces about one of the company’s changes written (or provided via oral media) by the company. For this section of the project, please analyze any media, news, or other communications that explained the change going on in the organization. Explain in your paper how the company handled communicating the change to its stakeholders.
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