Product, price, place, and promotion are the four main elements of the marketing mix.

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Assignment Details

Product, price, place, and promotion are the four main elements of the marketing mix.

Pricing is critical because it results in profits for the organization. However, if the price is too high or too low, customers may not want the product.

Promotions are essential as well because customers would not know about a product or service unless they are marketed information about them.

Review these materials for more information on the four Ps of marketing:

What Are the 4 Ps of Marketing? The Marketing Mix Explained

The 4 Ps of Marketing – The Marketing Mix Explained

Select a hair shampoo brand with which you are familiar. Download the assignment template here. Then, in a 3–5-page paper, answer the following questions:

How is the product priced?

How does this product compare to competitors’ price points?

How is the product promoted (traditional channels, digital channels, or both)?

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