Write a 1,050- to 1,400-word ethics and social responsibility statement in which you describe ethical and socially responsible practices regarding issues in the following areas: P
I need assistance with this assignment for Apple Inc
Write a 1,050- to 1,400-word ethics and social responsibility statement in which you describe ethical and socially responsible practices regarding issues in the following areas:
- Product planning
- Pricing
- Promotion and sales
- Distribution and supply chain management
- Communication
MKT/711 v7
Marketing Plan Guidelines
MKT/711 v7
Page 2 of 2
Marketing Plan Guidelines
Introduction
Before a company commits any funds, resources, or capital to any project, market expansion, or research and development, it needs to have a good handle on the potential market outlook as well as risks.
Review the differences between the two types of data collection methods:
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Secondary Information Sources |
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· Direct observation · Focus groups · Surveys · Experiments |
· Internal data sources – The best source of data on current objectives, strategies, performance, and available resources are from the company itself. · Government sources – Information on the economy, population, and business activities is the major strength of most government data sources. Government sources are also easily accessible and low in cost. · Book and periodical sources – Articles and research reports are available in the library and other sources on the internet. · Commercial sources – Trade reports and market research studies are available on websites like the American Marketing Association, or the Advertising Research Foundation. |
Analyze secondary information to get a better handle on customer segments and their buying criteria for the brand you have chosen. You will also gain insights into the market landscape, which includes competition, technical information, legal and regulatory issues, supply chain challenges, and other related factors. Through this analysis, you will get a good sense of how well your brand is positioned to compete in the market.
Data Collection Methods
Describe what types of primary and secondary sources you will use to gather information about the brand you selected.
Note: You will need to support your recommendations with secondary research because you do not have time to conduct primary research.
Overview of Brand
Describe the organization and the products or services the brand offers, including the following:
· Description of the brand, including when the brand was founded, the location, size, divisions, product lines, etc.
· Products and services offered by this brand; emphasize the benefits to potential and current customers
· How long the brand has been in the market
· Main selling points of the brand, including how many models, package sizes, and line extensions are marketed by the brand
· The experience of key personnel in the organization, as experience often relates to marketing and business success
Provide an overview of the brand’s financial condition, such as sales, growth rates, capital structure, financial stability, etc.
Include the following items, as appropriate:
· Current objectives
· Overall strategy
· Performance
· Resources
· Financial strength
· Global presence
· Marketing strengths
· Salesforce size
· Research and development excellence
· Supply chain structure
· Stakeholders
Note: You can obtain most of this information from annual reports, 10-K reports, and SEC filings.
Industry Analysis
Identify the industry in which the brand operates and describe the size of the market in sales dollars as well as units sold in the past 5 years.
Analyze past trends in sales, as well as expected trends in the next 5 years, for some of the major brands in this industry, as well as the driving forces behind these trends.
Predict major changes expected in the future.
Conduct forecasting to get an industry outlook for 5 years. Include support from relevant data, graphs, and charts to show industry revenues and projections.
Note: Examine published and industry reports to locate this information.
Customer Segments
Describe current and potential customers and analyze why customers buy the brand, including the following:
· How customers use the products or services offered by the brand
· Buying criteria (e.g., quality, delivery time, prices, discounts, and services provided, such as engineering, installation, repair, financing, training, etc.)
· When and where customers typically buy the brand
Analyze why customers buy competing brands and suggest how non-customers can be converted to customers.
Competitor Analysis
Identify key competitors in the market and list sales and market shares of competitors for the past 5 years.
Identify strengths of competitors in terms of product features and benefits, advertising, promotion, salesforce, research and development, supply chain, manufacturing operations, attractive pricing and discounts, financial strengths, etc.
Discuss competitors’ intelligence regarding legal and ethical issues, tracking and analysis of the total range of competitive activity, including competitors' capabilities and vulnerabilities concerning sources of supply, technology, marketing, financial strength, manufacturing capacities and qualities, and target markets.
Note: See Table 1 for an example of how you might format this information.
Economic Growth and Stability of the Industry
Examine the general economic conditions of the nation, region, state, and local area in which the industry operates.
Analyze the current state of the economy and the expected changes, such as recession, depression, growth, and recovery.
Examine inflation, employment, and income levels, interest rates, exchange rate changes, taxes, trade restrictions, tariffs, and other factors that affect growth and stability.
Political Trends and/or Legal and Regulatory Issues
Discuss relevant political issues that may be associated with the brand.
Examine laws and regulations that could have an impact on market planning, product design, promotion, advertising, pricing, etc.
Analyze court rulings, as well as the decisions of federal, state, local, and self-regulatory trade agencies to determine their effects on marketing activities.
Discuss the impact of tariffs and other regulations on international operations, if applicable.
Technological Changes
Analyze the impact of technology on the use of computer systems and products by customers.
Discuss the influence of technology on marketing, research and development, and operations.
Analyze what impact technological change might have on new product opportunities.
Position Analysis
Discuss how well the brand is positioned to market its products compared to competitors.
SWOT Analysis
Use what you have learned from an understanding of the industry, competitors, and customer segments to discuss the strengths, weaknesses, opportunities, and threats that exist for the brand:
· Strengths capture the positive aspects internal to your brand that add value or offer you a competitive advantage. This is your opportunity to remind yourself of the value existing within your brand. Discuss which brand attributes make it stronger than its competitors.
· Weaknesses capture the negative aspects internal to your brand that detract from the value you offer or place you at a competitive disadvantage. Discuss which brand attributes make it weaker than its competitors. These are areas you need to enhance to compete with your best competitor. The more accurately you identify your weaknesses, the more valuable the SWOT will be for your assessment.
· Opportunities are external to your brand. Discuss what opportunities exist due to industry or consumer trends. If you have identified opportunities that are internal to the brand and within your control, you will want to classify them as strengths.
· The better you are at identifying potential threats, the more likely you can position yourself to proactively plan for and respond to them. You will look back at these threats when you consider your contingency plans.
Note: See Table 2 for an example of how you might format this information.
Conclusion
Address the following in your overall analysis of the brand:
· Evaluate which SWOT items are of vital importance to the brand and explain why.
· Explain which factors the brand must consider when growing its organization.
· Evaluate how well-positioned the brand is to succeed in this marketplace given your preliminary analysis.
Appendix
Include an appendix with relevant exhibits of data tables and charts to support your narrative. Use a clear annotation system for numbering and referencing exhibits that makes it easy for the reader to locate the data.
Sample Tables
Table 1: Competitor Analysis
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Factor |
Company You Selected |
Competitor A |
Competitor B |
Competitor C |
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Types of products and services |
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Services targeted to: · Gender · Age groups |
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Revenue generated over the past 2 years · Brand revenue · Other products |
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Years in operation |
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Mission/vision |
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Advertising |
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Promotion |
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Positioning |
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Brand image |
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Company’s strengths |
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Company’s weaknesses |
Table 2: SWOT Analysis
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Internal Strengths · What do you do well compared to the competition? · What unique resources and professional talent can you draw on? · What advantages do you have over your competition in terms of product, marketing, sales, distribution, operational, and financial strengths? |
Internal Weaknesses · What could you improve? · Where do you have fewer resources than others? · What are others likely to see as weaknesses? |
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External Opportunities · What opportunities are open to you? · What trends could you take advantage of? · How can you turn your strengths into opportunities? |
External Threats · What threats could harm you? · What is your competition doing? · What threats do your weaknesses expose you to? |
Copyright 2022 by University of Phoenix. All rights reserved.
Copyright 2022 by University of Phoenix. All rights reserved.
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Marketing Plan: Product or Service: Apple Marketing Techniques
Gabrielle A. Miliner
College of Doctoral Studies University of Phoenix
MKT/711: Marketing and Managing the Customer Relationship
Dr. Scott Goldberg
August 22, 2022
Executive summary
Apple Inc. is the technology and gadget corporation holding the top-selling mobile phone market. These are academic to the business place where there are more optional phones for customer use. Innovation started the journey with Steve's occupations to the position of making advancement. The commencement of the Apple iPhone breaks the market evaluation. Considering the previous fundamental on the lookout, they have procured the information to control individual things with the fastest and securest connection point. The frameworks of organization and quality over the features inside esteem limit Apple, which has made its clients stay longer (Bingyan, 2022). Reliance on the connection point will allow them to make every one of the newer updates with not such a drastic change but rather more personal security. The overall market of PDAs is many technology optimizations to overcome limits and meet the expense for a consistent arrangement.
Research
The critical market promoted by economical companies like Xiaomi and Samsung they have whipped the stock with the software and hardware endeavoring. They used other consumable gadgets and the flexible structure they made to support the iPhone in the market with the too-short infiltrating market game plan. They presented the environment for workers to feel eco-friendly and obtained the energies of productive fortune (Kundu, 2020). Changing every part of its data procedure of Apple has been the most affirming technology breach. It assembles the client's data with manipulative and secure use of manner. The confirmation of face ID and contact ID introduced in the iPhone 5s was a huge jump toward adopting technology. This technology has pulled the market and buyer specialists with valuable gifts.
Apple is at this point on the top-procuring and valuable relationship for the US. The progression of uses with security endeavors is attracting clients. They have paid progressions in their particular application, which justify safe use (Bingyan, 2022). Mixing the device with getting stuff will allow them to control the managerial methodologies.
Target markets
The marketing improvement towards the dispatch of Apple in various local areas and diverging organizations has progressed the client care part of their team. Restricted evaluated components of the iPhone made the drive for advancement-based quick information move in various states (Vliert, 2021). They presented the screening objective with clear, strong choices on Apple products that tracked down certified approaches for clients. Various interventions occurred to ensure the trust-building limit effortlessly for better access.
The target marketing and promotional strategies are quantified assets under the observation of manipulative techniques. As shown by the general population and by significant gadget body thoughts, the examination directly connects electronically to the public (Meihan, 2021). For progress in market planning, there are other stakeholders in the market with resource management. These market assessment advancements concern the association or spot of more advertisements. The focal framework for the decisive change by getting the license will depict a quick improvement in the Apple market.
Product strategy
This progress makes them, particularly in the working framework and dynamic security options. Relationship in the past 15 years has facilitated the client toward compelling developments. The offering of retinal recognition as a secondary True Depth camera security system will provide options in new models for tech-savvy buyers (Pocket-lint.com, 2022). Accordingly, corporations like Apple should follow "The Race Framework" to plan and optimize their digital marketing strategy to structure their digital media, data, and experiences to reach, act, convert and engage their target audience (Allen, 2022). They fathom the joint plan to make sense of promoting standards and managing limits. Yielding the best choice for the client will allow more beneficial essentials with a colossal strategy (Chakraborti, 2020). When the globe was moving towards a good and relatively consistent speed, software assessment had essential additional features for the customer.
These devices like the Apple watch, wireless charger, air buds, and iMac are an enormous number of the client esteem relationships moving towards Apple.
The recovered situation for brands like Samsung and Huawei are the top promoted cellphones in China and the Asian market (Bingyan, 2022). By breaking the skirt of the new handset reliably, Apple makes an enormous contribution to a relationship working with clients. Apple had made a relative assessment of the significant features of the cellphones.
Pricing strategy
The limiting viewpoints for the overall hypothesis cost for Apple have more than a gross of over 38%. They get a practical method for managing client cost authenticity. Different intervention objective makes Apple the top-grossing association responsible at the edge. They have sorted out ways to cultivate the relationship and consistent usage of their devices with the latest updates (Chakraborti, 2020). This objective has made way and runs up competition in the financial plan of the cell phone market. Samsung has dispatched the astronomical framework 20 ultras with notable beast features and cost-effectiveness. The contenders of Apple and Motorola are legitimate by the quality confirmation and check over the advertising place. It animates the fundamental delivery of assets inside the two organizations. By forming the subsequent innovation and fabricated quality, there has been intense rivalry between these two organizations (Kundu, 2020).
The income understanding of the correlation over worldwide promoting methodologies has utilized a gross pay of $8 billion to $2,274 billion. The progress of the popular technique drives Apple towards better objectives and mediations, and Motorola enraptures the underlying push with fewer worldwide promoting strikes.
The A bionic chipset in Apple iPhone Xs is state of the art within a time frame for creative development. Different stock-promoted probation periods gave rewards for specific examinations. It does not allow communication of client information with high infiltrated security firewalls (Bingyan, 2022). Apple has puzzling following through on the expense per item on the lookout. Critical associations like Huawei, Samsung, Sony, and Xiaomi adventure into all aspects of the distending estimating systems. Apple has made a couple of assumptions to coordinate how to respond to stock and the global market (SGM).
Communication and Promotional Strategy
The researched and communicated thing is inside a particular reach with a variety of tone, size, shape, and use of chipset development. Promotional strategies are for the cost of the market evaluation in which there is a diverse rule for development and related reasons. The critical endeavor feature acquires the iPhone with better development and advancement from Steve's promotional strategies. There was optimization, and organizations gave advertising funds after that event. This optimization has conveyed Apple to a quality product and networking server with fewer programming limitations (Vliert, 2021). They progressed to take out the market with a more conspicuous evaluation, yet the primary clarification was to fix the technical issues.
They have developed a tremendous interest in ads and pinpoint strategic plans. Funding for their undertakings across the whole country with delegates denies cost marking. Progression of uses that will run off the other scrutinizing applications and the comprehension of these will regulate various technology impacts.
Sales strategy
Apple will allow trade with sensible terms and plans to take advantage of its policies and direct sales to consumers (McGregor, 2020). Apple's R&D department comprehending the front-facing examination of clients in the market will be an enormous task, and to envision what they need to end up with progression in the marketplace. Despite the radiant level of 33%, there are more proposals for creating conventional change for adapted limits (Vliert, 2021). They might have reliable monetary quality and the best brand for progression reasons in everyday consumer loyalty that will increase its 16% global market share (Business Wire.com, 2022). Apple seeks to extend its intended target segment of males and females between the ages of twenty to thirty-five within the high-income earner segment (Dudovskiy, 2021). The association plan occurs when the beneficial aspect of selling a thing is the standard subject for Apple to assess capacity.
After the foundation of endeavors and globalization of the Apple iPhone, most competitors have primarily vanquished. The gigantic place where there is the evolution of technology and established promoted client intercessions with creative and inventive gadgets (Bingyan, 2022). The affiliation aptitudes and limits the brand name psychological market features with central focuses. For Apple, there are certain employable extraordinary circumstances.
Distribution strategy
Given the innovation-based over-market plans and mediations, Apple makes better discretionary changes. Motorola has perceived the advertising blend systems to guarantee more creation and public interest (Chakraborti, 2020). Apple has gained tremendous headway over these years with the appraisal of the innovation of telephones and better gadgets. None of these organizations needs to entrap what is happening with different contenders as they have a unique scope of things and innovation perspectives. Apple and Motorola planned an essential comprehension of public interest and value systems to guarantee item quality (Meihan, 2021). All angles go from better use of programming and convincing the organization's moral position.
Sales forecast
The usage of the iPhone free of orientation direction in light of doubts and social disgrace is different. They control the endeavors with the effective treatment of socially various issues. The managing boss has prepared the pathways to ensure identical dispersal of privileges inside the Apple affiliation (Kundu, 2020). This method will end the limit of gaining things towards sales headway. Advancing an impetus for social-based things does not continue to go long. Be that as it may, the parts of morally based articles will illuminate the light cast in all courses.
This methodology makes contraptions with specific features and improvements in an ethical manner. The future world will help the client with a partner, generally around the engineered connection point of the ongoing new development.
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