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September 9, 2022

Compare the types of needs, social and prestige suggestions, and loaded words and images that are evident in the ads

Social Psychology

Homework

worth 20 points

• Bring to class 3 printed ads aimed at women and 3 printed ads aimed at men.

• Compare the types of needs, social and prestige suggestions, and loaded words and images that are evident in the ads. (explanation below)

• Also include in your analysis how advertisers approach men and women differently as reflected in the different ads.

• The appeal to needs

• These needs were described in Maslow’s hierarchy: physiological, safety and security, belongingness and love, self-esteem and status, cognitive, aesthetic (relating to the appreciation of beauty), and self-actualization needs.

• The appeal to social feelings or prestige

• One is told that everyone else buys the product and so should you OR that the product is used by celebrities and is therefore geared for the elite.

• The appeal that uses “loaded” words and messages

• For example, ads with attractive, athletic, or successful people, or buzzwords like “natural,” or “light.”

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