Compare the types of needs, social and prestige suggestions, and loaded words and images that are evident in the ads

Social Psychology

Homework

worth 20 points

 • Bring to class 3 printed ads aimed at women and 3 printed ads aimed at men. 

• Compare the types of needs, social and prestige suggestions, and loaded words and images that are evident in the ads. (explanation below) 

• Also include in your analysis how advertisers approach men and women differently as reflected in the different ads. 

• The appeal to needs 

• These needs were described in Maslow’s hierarchy: physiological, safety and security, belongingness and love, self-esteem and status, cognitive, aesthetic (relating to the appreciation of beauty), and self-actualization needs. 

• The appeal to social feelings or prestige 

• One is told that everyone else buys the product and so should you OR that the product is used by celebrities and is therefore geared for the elite. 

• The appeal that uses “loaded” words and messages 

• For example, ads with attractive, athletic, or successful people, or buzzwords like “natural,” or “light.”