In this assignment, you are to use the same corporation you selected and focused on for assignments in Weeks 3, 6, and 8.Research the company on its own website, the public filings on the S

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Week 3 Assignment

Student Name

Institutions

BUS499 Business Administration Capstone

Lecture Name

Date

Week 3 Assignment

Introduction

The E-commerce sector is thriving in the contemporary business environment. It is a paradigm change that impacts customers and businesses alike. Amazon is among the public companies that profit from this sector (Onyusheva & Seenalasataporn, 2018). Amazon.com, Inc. is a worldwide firm that operates as a retailer on the internet and provides a variety of other services, including the sale of digital music. The company, which was founded by Jeff Bezos in 1994 and has its offices in Seattle, is well-known for creating electronic devices such as Kindle ereaders, Echo devices, and a variety of accessories, among other things. This study will use the industrial organization model and resource-based models to determine how Amazon Company may obtain above-average returns by analyzing the effects of globalization on the company. In addition, it will evaluate how the corporation's mission and vision statements affect its overall effectiveness. The report will then evaluate the impacts of stakeholders to the overall success.

Globalization

Globalization is the process of connection and integration between nations, which is driven by international trade and facilitated by technology (Arsova et al., 2019). Amazon.com started operations in 1995, and ever since then, the Seattle-based company has grown into a global industry. Amazon's expansion into new markets has been facilitated by globalization, which has had a significant impact on the company's success and profitability. The global corporation is growing its operations by expanding its use of internet platforms to facilitate the shipping of goods to countries all over the world (Arsova et al., 2019). For instance, in many nations, such as China, the widespread availability of video streaming services provide an opportunity to penetrate the enormous market that is created by the country's large population.

Unfortunately, while globalization has had a favorable impact on Amazon's business, the company's development into overseas markets has also been accompanied by a number of challenges. The failure of the company to adapt its successful business strategy from the United States to the Chinese market led to financial losses. The corporation did not take into account the sensitivity of prices and did not design a payment mechanism that was suitable for local consumers.

Technology

Given that Amazon uses several internet technologies in the operation of its online shipping business, it can be considered a technologically advanced organization. Amazon uses technology to classify, sort, and package products. A dominant monitoring system is utilized to weigh and measure the items to guarantee that the correct item is inside, and a vision – based system is employed to classify the merchandise when it arrives. As the sophistication of robots and drones increases, Amazon is gradually turning to using them as automation technologies (Türegün, 2019). Picking up shelves, arranging, and delivering things to plant personnel are all tasks performed by robots. Amazon embraces technology in order to continue revolutionizing people's lives.

Since Amazon's online shipping operations are dependent on internet technology, it might be characterized as a business that is primarily concerned with making effective use of newly developed technologies. The corporation has benefited from its use of social media for marketing objectives, which has had an impact. The company keeps a presence on Instagram, Twitter, and Facebook in the hopes of attracting new clients. Amazon.com, Inc. utilizes software designed for online gambling in order to entice customers.

Industrial Organization Model

Amazon Inc. may use the Industrial Organization Model to determine the factors that may hinder or promote its business success. The concept is significant because it helps reduce competition, establish entrance barriers, and determine the next step in an industry (Wu & Gereffi, 2018). Amazon Inc. adopts this strategy to ensure low competition as a result of its unique business processes. Due to the fact that fewer significant firms deal with online shops, the company has less rivalry. The corporation is also technologically and creatively superior to its competitors, allowing it to recover its losses before competitors develop a similar product. For instance, Amazon's primary competitor is eBay, but Amazon's product and service diversification places it far ahead of its rivals.

Additionally, the firm uses this concept to construct barriers to entry for competitors, such as technical and fiscal constraints. Amazon, for instance, has partnered with countries such as the United Kingdom to provide its excellent services (Wu & Gereffi, 2018). This discourages other major firms from investing in comparable products. Amazon utilizes the industrial organization model and game theory to forecast rivalry. Since the corporation has few competitors, it may investigate the strategies of Netflix, electronic shops, and Apple to establish the void that must be filled.

Resource-Based Model

The resource-based model of above-average returns is a potent performance-enhancing tool that Amazon may employ since it highlights the worth of an organization's internal resources and talents (Wu & Gereffi, 2018). Amazon is able to identify all of its internal resources and determine if they are sufficient or require improvement. For instance, online shops offer a convenient way to conduct business. However, since competitors are also interested in these industries, Amazon may build in physical stores and reap the benefits.

Amazon should also identify the resources that will enable it to surpass its rivals. For instance, a company's corporate culture should motivate employees to work for personal and organizational advancement (Wu & Gereffi, 2018). Adding personnel to the shipping department could help to expedite delivery and ensure on-time delivery. Prior to entering new markets, the company should discover and compete in prospective markets. For instance, if the entertainment industry expands fast, the company must provide music and video apps for its customers. The method requires the organization to utilize all existing funds in unique ways in order to produce above-average outcomes.

Vision

Amazon's vision statement is "to be the most customer-centric business on the planet, where consumers can search and discover everything they would want to purchase online." (“US About Amazon,” 2020) Amazon's current standing in the business world is in large part due to the corporation's vision statement, which plays a vital role in the company's success. Because of this statement, the corporation was able to strengthen its reputation and advance to the position of world-leading organization. The success of the organization in achieving customer satisfaction has resulted in the development of a dedicated customer base. In a similar vein, the corporation has grown into a worldwide powerhouse, which enables it to exert a large amount of influence over markets all over the world. Since the business values its clients and works hard to offer the best products at competitive prices, the statement serves as an excellent motivator for its activities. Its global commerce necessitates significant differentiation by supplying a wide range of products, satisfied customers, and an international presence.

Mission

Amazon's mission statement is essential for establishing the firm's mandate in the global marketplace. "We endeavour to provide our consumers with the best possible rates, the finest available choices, and the most amount of convenience." (“US About Amazon,” 2020) The mission statement enables the company to meet the needs of its consumers by offering high-quality products at competitive prices. In addition, it offers the maximum convenience by delivering items directly to the client's premises. In order to fulfil the requirements of expanding markets, the company has expanded its product and service offerings. Amazon is able to succeed despite intense competition in certain areas due to its engaging mission statement. The firm's vision and mission statements are largely responsible for its rise to prominence as one of the most successful online retailers in the world.

Stakeholders

The continued growth of Amazon is contingent on the efforts of all involved parties. Amazon's growth will continue to be supported financially by the stockholders who own the company. Stakeholders are defined as individuals who have the ability to influence the mission and vision of an organization (Hitt et al., 2019). Communities, clients, and employees all constitute different types of stakeholders. They have the potential to influence the policies, objectives, and actions of an organization. It is critical to have a solid understanding of the various stakeholders in a company as well as the effects that those stakeholders might have on the business.

Customers are the most important stakeholder group according to Amazon's corporate social responsibility strategy. Consumers are the most important aspect in the company's e-commerce performance because they have a big effect on revenue. Amazon Inc.'s employees are also crucial determinants of structural performance and corporate social responsibility plans and events. This stakeholder group places a premium on a competitive compensation and career growth. Employees are dynamic since they contribute to Amazon's corporate culture, which provides a competitive advantage. Additionally, Amazon offers a community-based corporate social responsibility effort. Conversely, the most important stakeholders are the firm's investors/shareholders. They have a big impact on how the company runs. This group, which also includes the creator of the business, provides funding for the company.

Conclusion

Amazon.com, Inc. is a worldwide firm that operates as a retailer on the internet and provides a variety of other services, including the sale of digital music. Globalization is the process of connection and integration between nations, which is driven by international trade and facilitated by technology. Amazon's expansion into new markets has been facilitated by globalization, which has had a significant impact on the company's success and profitability. Given that Amazon uses several internet technologies in the operation of its online shipping business, it can be considered a technologically advanced organization. Amazon uses technology to classify, sort, and package products. Inc. may use the Industrial Organization Model to determine the factors that may hinder or promote its business success. The resource-based model of above-average returns is a potent performance-enhancing tool that Amazon may employ since it highlights the worth of an organization's internal resources and talents. The firm's vision and mission statements are largely responsible for its rise to prominence as one of the most successful online retailers in the world. Communities, clients, and employees all constitute different types of stakeholders. They have the potential to influence the policies, objectives, and actions of an organization.

References

About Amazon. US About Amazon. (2020, September 17). Retrieved July 13, 2022, from https://www.aboutamazon.com/

Arsova, M., Temjanovski, R., & Jovanov, T. (2019). Globalization and its impact on the logistic systems of companies and new market challenges.  Macedonian International Journal of Marketing,  5(10), 6-17.

Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2019).  Strategic management: Concepts and cases: Competitiveness and globalization. Cengage Learning.

Onyusheva, I., & Seenalasataporn, T. (2018). Strategic analysis of global e-commerce and diversification technology: the case of amazon. com inc.  The EUrASEANs: journal on global socio-economic dynamics, (1 (8)), 48-63.

Türegün, N. (2019). Impact of technology in financial reporting: The case of Amazon Go.  Journal of Corporate Accounting & Finance,  30(3), 90-95.

Wu, X., & Gereffi, G. (2018). Amazon and Alibaba: Internet governance, business models, and internationalization strategies. In  International business in the information and digital age. Emerald Publishing Limited.

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Week Six External and Internal Environment Assignment

Jeremy Taylor

Strayer University

Business 499

Dr. Grizzell

15 August 2022

Week Six External and Internal Environment Assignment

Introduction

The biggest e-commerce site in the world is Amazon. The business was created by Jeff Bezos and initially focused on selling books. Amazon has increased the range of their goods and services over time and has had great success. The firm has succeeded in fulfilling its aim to "provide the Earth's largest assortment of items and to be the Earth's most customer focused company where consumers can search and discover everything that they may desire to purchase" and has achieved this today. Amazon.com offers a wide variety of commodities, including books, furniture, electronics, clothing, and about anything else a buyer would be searching for. To retain clients shopping with them, the firm attempts to provide the finest assortment of items at the best pricing. Products are available on Amazon and are sold by both Amazon and independent sellers. On Amazon, customers may also sell products. Amazon's business approach has proven to be effective throughout the course of the company's more than 20-year history.

General, Economic and Political Environment

The term "general environment" refers to a larger system that may be broken down into a total of six subsystems: political, economic, environmental, legal, socio-cultural, and technological. Amazon is influenced by all of the sectors, but the economic and technical segments are the ones that would rank the top in terms of their effect on Amazon.com. Economic variables have an impact on the market and the circumstances of the market in every kind of company (Bennett et al., 2018). Amazon.com places a significant emphasis on a variety of economic considerations. When the economy is in healthy shape, businesses are rewarded with higher earnings. If the economy is in poor shape, it might have a negative impact on Amazon's business, leading to decreased sales and revenues. Amazon is fortunate in that it operates as an online commerce company that offers a variety of products that people are willing to purchase regardless of the state of the economy.

Because Amazon conducts all of its business on the internet, the corporation is very dependent on many forms of technology. They cannot do business or interact with consumers without the assistance of technology. In order for business to continue normally, it is necessary for the organization to be current with developing technologies. Marketing, social media, and sales all benefit from the use of technology. Because members of the millennial age depend so heavily on modern technology, businesses are being forced to keep pace with technological advancements. In today's world, technological innovation has emerged as one of the most important factors in business success.

Five Forces of Competition

The competitive rivalry, the bargaining power of suppliers, the bargaining power of consumers, the threat of new entrants, and the danger of alternative goods or services are the five forces of competition. The possibility of competitors offering items and services that are identical to Amazon's is, in my view, the least important of the five competitive factors it faces. Although Amazon does produce and sell its own items (such as the Amazon Echo and the Amazon Fire), the firm does not depend largely on the sales of these products, and they offer hundreds of other products as well. The possibility of new competitors entering any industry is always an important factor to consider. According to Amazon's annual report, "business is susceptible to fast change and the creation of new business models as well as the entrance to new and well-funded rivals." [Citation needed] In light of this, I don't think the corporation places a lot of importance on the possibility of new competitors entering the market. Competitor strength and the influence of customers are, in my opinion, the two aspects of the competitive environment that are most crucial for Amazon's business.

The quick expansion of the e-commerce sector has resulted in a competitive riverly that is exceedingly intense. This is owing to the rapid growth of the e-commerce industry. The corporation competes in the global market and must deal with competition from a broad variety of sectors originating from all over the globe. The firm faces competition from a number of other businesses, like Walmart.com and EBay, to mention just two examples. Both of these organizations provide items that are similar to those offered by the company in question and have growing e-commerce websites. These two companies are Amazon's rivals, and they both have a lengthy history, or perhaps a longer history, and they may have more customers or more brand awareness (Dastin, 2018). In the past, Amazon has differentiated itself from other retailers in the retail industry by variety, price, and convenience, which are the three primary key competitive criteria.

Amazon places a significant premium on the purchasing power of its customers. Customers may choose from a wide variety of services offered by online retailers. Amazon gives its customers the option of purchasing things (the same products that Amazon sells) from any one of the hundreds of other websites that are available on the internet. Amazon must provide pricing that are either competitive or low in order to keep its consumers happy; otherwise, those customers may go for a business online that offers lower costs and choose to shop there instead (Robischon, 2017). Another issue that has to be addressed is the fact that Amazon is an online retailer, but its consumers may shop at other businesses that are physically located in buildings and avoid having to wait for their purchases to be transported to them.

Future Improvements

Amazon.com, Inc. has said, "Amazon is led by four principles objectives, with one being customer obsession rather than competitive emphasis." If Amazon wants to stay ahead of the competition in the foreseeable future, I recommend that they maintain prioritizing their customers' needs above everything else. Customers want more than just high-quality goods; they want amazing service as well. Amazon's dedication to its clientele ensures its continued patronage since shoppers know they are important to the company. To be competitive in the face of so many rivals, Amazon must maintain rock-bottom pricing, endless product selection, lightning-fast delivery, and first-rate customer service.

If Amazon can keep its customers happy, it will be able to increase its buying power in the not-too-distant future. It is crucial for the company's survival that its consumers continue to be pleased with its services and products. Amazon has built a loyal customer base thanks to its excellent customer support and competitive pricing policy (Sadq et al., 2018). The low prices may be attributed to the store's virtual location. The reduced operating costs will allow them to maintain their industry-leading low pricing.

Greatest Opportunity

Amazon has the best chance of succeeding by increasing its foreign presence and opening physical retail locations. Amazon's e-commerce business may benefit from the addition of physical retail locations. Customers that choose not to purchase online might be attracted to the business by opening a physical location. The firm has great potential for expansion if its brick-and-mortar locations were to match its online rates and provide the same level of customer care that has made it so successful. Increasing the company's foreign presence may assist it attract clients in underserved regions. Customers in regions where Amazon isn't yet available will be drawn to the firm as it grows internationally.

Strengths and Weaknesses

Without a doubt, Amazon's successes have been remarkable. Amazon's primary competitive advantage is its dominant position in the online retailing market. The corporation has rightfully earned its reputation as the biggest e-commerce company in the world. Amazon's growth, revenue, and new product introductions are all on the rise. The company's platform has been shown to be its primary strength.

Amazon's dependence on shipping instead of having real stores is its greatest flaw. If Amazon had a brick-and-mortar storefront, consumers could save money on shipping and avoid waiting around for their packages by picking them up in person.

Resources Capabilities and Competencies

Amazon's clients, merchandise, and infrastructure are its most valuable assets. A company's resources are the things it requires to produce and sell its goods. What creates the capabilities is the sum of these parts. Online retailer can guarantee client pleasure and remain ahead of the competition thanks to Amazon's resources.

Amazon's goods, patents (including its one-click payment option), customer database, and technological infrastructure constitute the company's tangible assets. The company's unending success is due in large part to their collective athletic ability. Amazon's ability to sell its wares online has completely disrupted the industry. This company was an early pioneer in the realm of selling goods through the Internet. As part of its cost-leadership strategy, the corporation consistently offers its wares at prices lower than those of its rivals. Even Amazon's services are top-notch. In addition to being low-cost and easy for clients, they also provide a variety of delivery methods.

References

Dastin, J. (2018). Amazon scraps secret AI recruiting tool that showed bias against women. In  Ethics of Data and Analytics (pp. 296-299). Auerbach Publications.

Robischon, N. (2017). Why Amazon is the world’s most innovative company of 2017.  Fast Company Magazine,  2.

Sadq, Z. M., Sabir, H. N., & Saeed, V. S. H. (2018). Analyzing the Amazon success strategies.  Journal of process management and new technologies,  6(4).

Bennett, A., Ravikumar, A., & Paltán, H. (2018). The Political Ecology of Oil Palm Company-Community partnerships in the Peruvian Amazon: Deforestation consequences of the privatization of rural development.  World Development,  109, 29-41.

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Week 8 Business and Corporate Level Strategies Assignment

BUS499 Business Administration Capstone

Jeremy Taylor

28 August 2022

Week 8 Business and Corporate Level Strategies Assignment

The business and corporate-level tactics that Amazon employs contribute significantly to the company's competitive edge. Amazon has been able to establish itself as a pioneer in its product industry by relying on its fundamental skills. At the corporate level, Amazon has taken strategic activities that have boosted the value of the firm and improved its strategic posture as a result of competition in numerous industries that are connected to one another. Even though it operates in a market that experiences rapid change on a regular basis, Amazon has a significantly higher chance of achieving long-term success than its rivals, such as eBay.

Business Level Strategies

Amazon's effective business model is cost leadership. Cost leadership is a business approach in which firms create at low costs in order to offer satisfactory goods at the lowest price (Hitt, 2020). Amazon's cost leadership has enabled it to offer low costs to customers, enabling it to dominate its market. The utilization of computing and networking technologies is one of the benefits. These innovations have improved the effectiveness of product procurement, arranging, processing, and delivery. This overall operational effectiveness translates to low expenses. Due to the nature of e- commerce, Amazon and related businesses' online retail expenses have been reduced by the automation of procedures such as processing, planning, and operational activities.

Amazon also places a strong emphasis on research and development. The total manufacturing costs in companies like Amazon are significantly influenced by the inbound and outbound logistics (Sadq et al., 2018). The company's information technology systems function better when research and development are prioritized. These tools are crucial for automating procedures and cutting operating expenses. These factors result in a decreased price for the customer.

Amazon is able to deliver goods and services to various client segments due to its cost leadership. The company is able to offer customers a high degree of pleasure by providing a product that is simple to use, giving it an advantage over its rivals. The fact that the company is able to provide services is directly correlated to how user-friendly its products are. Ease is achieved through the utilization of a review function. The review section gives users of the site the ability to form their own opinions regarding the various products. In addition, the review function serves as a data collection tool for the company, which is then used to prioritize certain products above others when making recommendations (Sadq et al., 2018). This proposal is a significant low-cost feature that expands the reach to larger consumer groups that can be served by the appropriate products. Furthermore, the ability for customers to conveniently place subsequent orders is provided by the re-ordering option for fast-moving consumption goods. These characteristics are crucial in boosting Amazon's efficiency, which in turn contributes to additional cost reductions for the company's services.

Scale economies are essential to Amazon's cost leadership achievement. The corporation has extended its warehouse and logistics systems, resulting in decreased unit costs. The capacity to achieve huge volumes disperses the majority of costs across a huge product base. This volume has enabled Amazon to beat newcomers in the market and maintain its dominant position over its rivals. In addition, scale economies in e-commerce permit discounts of more than 50 percent (Gallo et al., 2017). Amazon is also capable of leveraging its economies of scale to offer consistently cheap pricing that attract customers and allow it to maintain its competitive edge.

Corporate Level Strategies

Amazon's growth can be attributed, in large part, to the company's policy of diversification. Companies are able to gain a significant competitive edge through the application of corporate strategies, which involve the selection and management of a diverse range of enterprises operating in a variety of marketplaces (Hitt, 2020). The value of a company can be increased by acquiring new strategic positions through the implementation of corporate-level strategy. In addition to its core retail operation, online retailer Amazon operates a diverse range of subsidiary companies. As a result of the diversification, close to 70 percent of the organization's revenue now comes from the various businesses. Nonetheless, there are certain linkages between the businesses, as well as some sectors in which they share common ground. The Kindle service is a good illustration of this point. Users of the service are granted access to both the online shop and the cloud service, providing them with unified access to media and items originating from a variety of geographical locations.

Amazon has multiple interests, including e-commerce, marketing, as well as cloud solutions. According to Chevalier (2021), Amazon dominated the e-commerce business in the United States in 2017 with a market dominance of 37percent (while Walmart came in second with a market dominance of around 5%). This dominant position in the market served as the foundation for the company's growth into related industries. Since it has such a large customer base, the company is able to detect more unfulfilled user demands and work to satisfy them. As such Amazon Web Services (AWS) is able to offer a distinct service inside the Internet domain. AWS is the industry-leadi

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