Access a website of a company that has a global presence This could be a US company or foreign How does this company use their Website as a part of their marketing strategy? Review the Webs
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This assignment will be submitted to Turnitin™.InstructionsAccess a website of a company that has a global presence. (This could be a US company or foreign)How does this company use their Website as a part of their marketing strategy? Review the Website and write a 3 page paper on its effectiveness as a marketing tool. Include how well you feel that this company reflects its global presence on its website. What would you do differently?
You MUST upload assignment into this ASSIGNMENT Container as a Word document. Don't forget outside research as well as 6th edition APA format.
Please name your assignment file as 'lastnamefirstinitial-MKTG602-assignment#
Course Objectives:
#1. A view of international Marketing
# 3 Foundation of cultural understanding
#4 Cultural Dynamics in Global Markets
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